Women ARE the superpower
International Women’s Day is a celebration of the amazing capabilities and accomplishments by women the world over.
According to Wikipedia, “International Women’s Day is celebrated on March 8 every year. It is a focal point in the movement for women’s rights. After the Socialist Party of America organized a Women’s Day on February 28, 1909, in New York, the 1910 International Socialist Woman’s Conference suggested a Women’s Day be held annually.”
As a majority woman owned business, we join with our sisters in extolling the power of the feminine and welcome men to join us in recognition of the power of all women.
Women own businesses
The National Association of Women Business Owners has published a graphic setting out the dynamic numbers related to women’s entrepreneurialism.
Women Owned Business in the United States
- More than 11.6 million firms are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales as of 2017.
- Women-owned firms (51% or more) account for 39% of all privately held firms and contribute 8% of employment and 4.2% of revenues.
Women drive the spending of money
When it comes to our economy, women are a force to be recognized. Bloomberg reports, “Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence.”
In doing business with women, recognize and plan your marketing in response to the financial and fiscal strength of us. Include women in all aspects of the management of your business and listen to and act on their counsel. Vet your advertising and social media campaigns with women, especially those whose demographics fit your potential customers.
It is not enough simply to hold breast cancer recognition in October and metaphorically and physically tie pink ribbons on ads and products. Incorporate the feminine perspective in all aspects of every phase of your business.
Need help marketing to women? Call us. We would be delighted to help you grow your business by gaining a stronger share of the buying power of women.