If you are writing a blog for your business, you need to stay focused on the goals you set when you decided to begin. Was it to demonstrate your firm’s experience and capabilities or was it to help search engine results by providing keyword rich posts that also demonstrate your businesses’ knowledge?
Hopefully the later is your goal. So here you are, committed or not to the blog and you are short of ideas. These ten ideas will help you write interesting blog posts even when your creative muse has gone on vacation.
- Look to the news of the day; are there any major news items that impact some aspect of your businesses core competencies? If so, write about how and why. Google News has a robust search feature which allows you to hone in on your most significant keywords.
- Look to your interactions with your clients. Did you have any “teachable moments” or interactions in the past few days that you feel are common and which, when shared, can provide learning opportunities? If yes, write about those moments; be sure to keep the names of those you mention and identifying comments discrete. You don’t want to embarrass your clients or yourself.
- Write about some of the “basics” of your business. It is always good to refresh yourself on core competencies and share fresh insights as to why these basics are so important.
- Write about management issues affecting your business. Each business has issues that are common to them all and often generalize to others in the industry.
- Look to trends in your industry and analyze how one of them may affect clients in your industry.
- If your blog is client facing, write about new developments that are sure to produce results for them. Tell why.
- Invite another industry / sector expert to be a guest blogger. They can write about their insights into key issues in your industry.
- Share a client success story (with permission of course.) Tell why they succeeded and if you were a part of that success, help readers see how and why the client succeeded.
- Share a major learning experience; an Ah-ha moment. Contrary to popular belief, you don’t have to be bullet proof…just healed. So say how and why you got insight that helped you redirect.
- Share information about your colleagues or employees or even new staff member news, awards and competencies. I would even suggest having one of your employees write a guest post. Invite them to share some of their personality and talents they bring to working with you.