Have you put off getting a professional website for your business? No time like the present to get one made for you. According to data gathered by Visual Objects, “Surprisingly, nearly one-third of small businesses (29%) plan to begin using a website for the first time in 2020. All businesses should have a website.” We completely agree. If you do not have a website, you are missing out on many opportunities to present your company and brand in a consistent way. And if you’re relying on Facebook or Instagram to act as your website, that’s a major fail. Quit failing. Start winning with a super, new site made just for you.
From now until the end of March 2020, we’re offering a crazy sale on new website development.
Get $712 in savings
This deal¹ includes FREE hosting (a $462 savings) and discounts our starter website package to $5oo (a $250 savings)
Your new website includes²:
WordPress as a CMS
Up to 3 pages (Home Page, About/Services Page, Contact Page
Website Hosting* for the first 12 months. After that, it’s $44 per mo.
Search Engine Listing
Social Media Menu
Google Analytics and Search Console
Website Security & Nightly Backups
Regular Software Updates
What you do
You provide information about your company, staff, staff photos, logo, and details of your services, location, hours, and text to be included in the website such as blog posts for your new site.
What we do
We will build you a beautiful new website that allows you to represent your company professionally and with confidence. We will use BoldGrid site builder and include a BoldGrid Pro license in the site. You will be able to add additional pages and content. We will provide you a video tutorial to help you learn how to edit pages or create posts for your blog. We will make sure your site is lightening fast in being served to your visitors and is hosted in a very secure environment where it gets backed up every night. We will keep your software up to date so there are no vulnerabilities in your site.
¹This deal is available for new clients only. If you are an existing client and need a new site, we will be glad to price services based on significant savings.
With popularity comes exposure. WordPress powers about 32% of all websites. It is the most popular CMS (content management software) around with 33% dominance according to W3 Techs. WordPress sites belong to both small and medium sized businesses as well as large enterprises. That makes WordPress a giant target for hackers and bot nets.
According to Imperva‘s yearly analysis, the greatest number of vulnerabilities in WordPress come on the plugin side. “On the content management system (CMS) front, WordPress vulnerabilities have tripled since last year, and they continue to dominate in terms of the number of vulnerabilities published in the CMS category.”
WordPress.org includes more than 54,262 plugins in their repository. Many of these plugins are incredibly useful and help extend functionality of your site. However, it is not at all unusual for plugins to be abandoned or not updated if the developer of that plugin loses interest or time to manage it. Sometimes plugins get forked to keep them up to date by others in the Open Source community, but just as frequently, they are left to languish. You may even have some of these outdated ones in your website.
When was the last time you audited the plugins you use on your site?
Regular updates of your plugins can prevent opportunities for hackers and bots to inject scripts or add malicious code. These bad actors know when there are opportunities to cause havoc and they have their networks scanning WordPress sites looking for them.
How do I update my WordPress Plugins?
Login to your site and proceed to your Dashboard and open the Plugins panel. You may see red numbers indicating how many updates you have pending to plugins on your site. Upon opening the Plugin panel, you may see yellow highlighted notes per each plugin which has a new version. Below you can see an instance of this type of note for Jetpack. You can click the hyperlink to learn what the new version details are or you can click the update now hyperlink to update immediately.
It is important to check which plugins have updates and to make a whole site backup prior to doing anything. Only then do we recommend updating your plugins. Upon upgrading, check how your site functions. It is not uncommon for upgrades to cause an issue with compatibility of other plugins.
Unless the update addresses a security risk, you may wish to consider waiting until the day after a new release before updating your site. While developers test their plugins, some issues are only discovered after release, when a large number of sites are running the new version. If it’s a major release, i.e. 5.x.x to 6.0, make sure you click the link to view the details so you can be aware of major changes that may affect your site.
How do you choose reliable plugins?
Choosing dependable plugins is pretty simple.
Look for plugins which have had several versions and which have many thousands of active installs.
Use plugins which have been tested for the most recent version of WordPress.
Check out the Reviews and see what others have to say about using the plugin.
Look at the plugin support forum to see what kinds of issues others are having and whether or not the developer is responding to issues and how promptly the response if provided.
Did you update when WordPress 5.0 came out?
Another important way to prevent vulnerabilities is to keep your WordPress version up to date. WordPress 5.0 released in December 2018. Because it was a major release, your WordPress software did not update automatically as it does for incremental updates. [Read more about automatic updates.] Did you update when 5.0 was released? If you did, then you have also recently received updates to the incremental updates. If you have not yet updated your website to WordPress 5.0, you should do so very soon.
Beyond plugins and WordPress versions
It is also very important to keep your theme updated. Themes can have vulnerabilities are well. You will get notes in your Dashboard > Appearance > Themes when you have theme updates. If you purchased a premium theme, be sure you are subscribed to them and get updates and notifications from the theme foundry which produced it.
If you have customized your theme, be sure you did so using the Custom CSS tool in Appearance. This is only available if your theme supports this function in the Customizer.
WordPress notes, “Starting with WordPress 4.7, you can now add custom CSS to your own theme from Appearance Customize Screen, without the need for additional plugins or directly editing themes and child themes. Just choose the Additional CSS tab when customizing your current theme to get started!”
If you have a child theme and you update the parent theme, your changes should be preserved.
Get professional assistance updating your website
If you are confused about when and what to update, please contact us. We specialize in WordPress and have resolved many issues for people who have sought us out for our knowledge.
Are commercial WordPress themes worth the savings?
These days if you want a WordPress website, there are thousands of WordPress themes for sale on many commercial theme foundry sites. Purchasing one of them may seem the quickest way to the creation of a WordPress based site for your business. In some instances this might be the best option. And in some instances, it might not be the best option for you. Let’s examine the points to evaluate if you’re considering purchasing a theme for your WordPress site.
If you have a very limited budget, you might want to find a simple, easy to use theme. Or if you can be satisfied with the defined functions someone else created for a theme. Or if time is not on your side and you have to get something, anything up and don’t really have time to decide what will work best for your brand.
What should I consider when selecting a theme to purchase?
Things to consider when making the decision to use a commercially produced theme include are you completely happy with all the theme’s functionality? If you’re not satisfied with the way a theme provides staff listings, or ecommerce or projects, you can have a developer create a child theme for you which retains the primary traits of the parent theme and adds your modifications. You might use WordPress plugins to give the site functionality which the theme doesn’t include, but too many plugins can overload a WordPress site, slowing down load times. Having plugins on your site opens it up to issues called “breaking changes” — “A change in one part of a software system that causes other parts to fail; occurs most often in shared libraries of code used by multiple applications.”
Some themes will have hundreds of options, and come with preloaded content, but which of these options will you really use? Why opt for a WordPress theme stuffed with every known functionality under the sun? Trying to figure out how to use your selected options will make you feel like you’re banging your head on a brick wall and complicated software is more difficult to get right.
Documentation is often lacking in commercial WordPress themes. Before purchasing a theme, explore the documentation. If it is written with incomplete sentences, broken English or simply fails to convey the essential instructions of how to use it, you want to avoid it.
You should also explore the responsiveness of the theme’s developer, checking to be sure they respond to questions from purchasers. Do they update the theme regularly to keep it inline with WordPress’s developments? Do you get all those updates for the life of your site? Or do you have to purchase them in an ongoing process?
If you’re not going to do all the setup of your site yourself, ask the developers you consider using how they handle all of these concerns. Reflect on their answers and make your decisions appropriately. Remember that unless your developer is familiar with that “it will do anything” theme, it will take more time (money) for them to help you with it.
Why should I get a custom WordPress theme created for my website?
There are many reasons to have a very experienced, knowledgeable WordPress developer create a custom theme for your business website. Having your website purpose built for your business, to support your brand and provide precisely the required functionality your business needs is the best reason to get a custom theme coded for your WordPress website.
Advantages of a custom theme
A custom theme may be more expensive than a commercial theme set up by a WordPress freelance developer, but you’re not stuck with reverse engineering a theme’s functionality to get it to do what you require, or piling on plugins to make it do what you want. You will not have to worry about lacking instructions on how to to use a bloated, feature heavy theme that will go out of date the minute you install it.
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