How Frequently Should You Get a Website Redesign?

Is vintage ‘in’ when it comes to websites?

We all know when it comes to fashion that styles come and go.  But when it comes to your website should you follow fashion?  Should you change your style just because what you have is out of date?

Indicators that you need a website redesign

The short answer is you should change your website’s design whenever you feel that it’s out of date and not appealing, or when your bounce rate increases or time onsite declines.

Both of these are indications that visitors are not finding your site helpful or it easy to use.  More investigation will help you determine if this is related to content or if this is related to user interface.

Current website design trends

Current trends in web design are towards more simple sites that are easy to navigate on mobile devices.  Sites these days avoid images in carousels and gradients and backgrounds or buttons, elements which slow down a web site’s load time when accessed by phone or tablet.

You may have also observed that many sites have motion which is activated upon scroll of the page or upon touch or hover.  These animations replace long outdated Flash web sites.  However, you need to take care when choosing to use animations on a web site.  They must make sense, and reveal content in a pace and style that fits the user’s needs.  Creating animations just for effect may be cute, but not necessarily suited for your website visitor.  For every web site your guiding question must always be:

“Who is visiting my site and what do they want to do here?”

So what if you spent a great deal of money five years ago to create a web site and now you find that it is no longer up to date –what should she do?

What are your options?

If you have a content managed platform web site, you may be able to change your site’s theme thus giving your site a new look and feel.  If you have a static site you may have to have your entire site rewritten.

Bottom line you must budget for a new site every three years or so in order to make sure that your site is fulfilling your business goals and meeting your customers’ needs.

Need a new design for your site? Or need your website completely redone? Contact us at 843.628.6434 to discuss how to go from outdated to current with your website.

PS—Charleston PR is getting a new website design in the coming weeks…we’re a bit like the cobbler’s children who are the last to get new shoes!

Holly Herrick’s Website Refresh Launched

Author launches new, fresh site

Over the last four years we’ve had the privilege of working with Charleston cookbook author, food writer and blogger Holly Herrick.

Holly has been extremely busy over the last years authoring a number of new cookbooks. In the past several months, she’s focused much of her writing on exploring Charleston with insider insights and things to see and do in our town.

Holly Herrick Cookbook Author Food Blogger and Writer

Responsive site focuses on content

To support her expanded writings, Holly wanted a more contemporary, responsive site that was as fresh as her inventive recipes. Working in conjunction with Holly, we reviewed what she liked and didn’t like in websites, discussed her hopes for the new site and got busy designing a new look and feel, using her brand identity previously created by Jay Fletcher.

The new site provides a magazine format home page which allows users to jump into the site’s content based on their interests. It also updates Holly’s brand with a new sassy tagline and approach.

We thank Holly for allowing us to support her on her professional journey. We’re looking forward to more tasty adventures as Holly leads us on new explorations of Charleston and the Lowcountry.

If you would like to see your website updated with a new, responsive theme, give us a call. You’ll find our facelifts are far less uncomfortable than those from a plastic surgeon and a whole lot more fun!