Top Ten Blog Posts Cover PR, Social Media, Innovation, Ecommerce, Marketing

Marketing and PR Tactics and Helps for Small Business Owners

We’ve been blogging for a long time. We’ve focused on creating content that resonates, answers questions and helps you with your public relations. It’s our sincere goal to give back to the very types of businesses who help support us.

What do we write about?

We share tips, strategies and how-to articles that help owners of small businesses compete with large businesses. Through our content, we help you achieve your goals and become a more informed business manager.

If you want to up your game and improve your skills, master the tactics and strategies in each of these articles.

Our top ten most frequently read blog posts are:

  1. When to Send a Media Alert Rather Than a Press Release: A media alert or advisory is a critical component of your public relations strategy. Learn more about when to send one and what they contain.
  2. A Rant: Why I May Ignore Your Social Media Invitation: Don’t ignore a basic rule of social media etiquette. How often have you invited someone to Link, Follow or Friend without reminding the person how you are connected?
  3. New Hire Announcements and Press Releases: Your public relations strategy should include regular new hire press releases for media outlets in your industry, community and association. Learn how to write one.
  4. Blue Sky Thinking and Innovation: Blue sky thinking is more than just pie in the sky. It’s critical to innovation. Read our insights about how to cultivate it in your firm.
  5. Pros and Cons of Using a PayPal Button: What are the pros and cons of using a PayPal button rather than a full e-commerce solution? Our post helps you comprehend when a simple button works better.
  6. Ten low cost marketing and PR tactics that work: What low cost marketing tactics have small business owners used to gain new business? Here is a list of 10 tested tactics.
  7. Marketing and Public Relations Recommendations for Every Business: Learn which six marketing and public relations activities will be critical to your business success. Master the 6 tactics that will make a difference.
  8. Cognitive and gender bias in advertising: images are powerful, to be used with care: Images in advertising can sustain a bias or confirm a stereotype. Using images to tell a story, and avoid bias can forge new ways of acting and thinking.
  9. What Does it Mean to Take Your Business to the Next Level?: Want to take your biz to the next level? Use these insights to identify what the next level is, and what it is going to take to get there. Strategy matters.
  10. PR Important Dates and Holidays: Planning your PR and marketing around national holidays, wacky holidays and observances gives you an opportunity use creativity in your promotions and events.

 
Photo by Annie Spratt on Unsplash

The Future of Social Media Has Arrived: Meet Broadcast App Periscope

Broadcast app Periscope invites you to “Explore the world through someone else’s eyes.”

Social media keeps evolving. Far from being the one-sided stream of inane pics of food or defamatory posts about politics, social media in our opinion allows people to create and build interpersonal interactions. From San Francisco comes the newest face of our socially centered world, one that may just have a way to further confirm a more immediate and interpersonal element that outlets like Facebook, Instagram and Twitter may be missing.

Periscope

Social broadcast your business

Meet Periscope, the newest video broadcasting app for social media users. This smartphone app for Android and Apple isn’t like watching television or even YouTube. Broadcasters live stream and connect with others in real-time. Viewers can send direct messages to interact with the broadcaster, or tap the screen to send “hearts,” showing appreciation in the same manner as a “like” on Facebook. Viewers ask questions as well creating a truly interactive video stream. Though separate from Twitter, the two companies have joined forces to cooperate with one another, making the perks of both apps available to users for optimal usage. As such, Periscope videos can be shared on or linked to Twitter, allowing users of both applications to glance into the lives of their fellow posters. Followers are instantly notified when broadcasters are live, offering audiences everywhere the power of the shared experience.

Different from Vine or Instagram video posts, Periscope allows users of the broadcast app to serve up video in real-time. Vine and Instagram video posts were captured in the past and then posted and shared.

Thus far, Periscope users have been treated to the sight of someone rising in a hot air balloon over the Sonoma Valley, a live performance by a private pianist who could play any request the audience could throw out, a tour of Glacier Park guided by one of its rangers, a monologue rehearsal for Jimmy Fallon before an episode of The Tonight Show, and a backstage look into the Paris Opera ballet provided by Benjamin Millepied.

Locally, Charleston news broadcasters Rafael James of WCSC Live 5 News and reporter Hanna Raskin of the Post and Courier used the app to report news and cover events related to the “Mother” Emanuel AME massacre.

Periscope is a broadcast app

Within the app, you may follow people from your Twitter group who are also on Periscope or you may use third party website Perisearch, which requires registration to find and follow or watch on your laptop, tablet or desktop (does anyone really use desktops anymore?)

Upon starting a broadcast, you can let your Twitter followers know that you’re live streaming by tapping on the Twitter icon. Live streams will be viewable on the web, but not after they are over. For details on all aspects of using Periscope, consult their easy to use help files.

There are many marketing and public relations uses we envision for Periscope. With it, live tweeting now becomes live coverage. Rather than wait on news media to cover and broadcast your event, with Periscope you have the tools to connect with current and future  customers and people following you via your Twitter stream. You could broadcast workshops, gatherings, sales, and more.

If your firm finds itself in a crisis situation, using this app to broadcast key leaders as they update people on the situation can help you reach directly to consumers and interested members of the public.

Make your own reality TV broadcast

Luxury Spot lifestyle blogger Bryce Gruber-Hermon has used her Periscope to share beauty tips from her home in New York City. She says, “I’ve been using periscope as a combination of a daily video diary, mini reality show, and live, in the moment version of YouTube tutorials. It’s so much fresher and more authentic than YouTube’s canned music and editing. I love it.”

The Tour de France is also using Periscope to share and interact with viewers.

If you’re interested in using Periscope for yourself or promoting your business, check out the app’s website and learn about its many awesome features.


Need help with your brand’s social media strategy, public relations, marketing or identity? We’re just a phone call 843.628.6434 or email away.

Methods and Tools to Promote Your Blog Posts

 

Writing posts is not all you need to do

So you write posts for your corporate or personal  blog. You’ve learned how to make your posts interesting and  you create content [photos, videos, infographics, podcasts, articles] regularly to provide information to your loyal clients and attract new ones. You may be doing this to enhance your SERPs (Search Engine Results Pages) and increase traffic for targeted customer needs, search phrases and keywords.

But blogging is not an “If you build it, they will come,” scenario. You have to do as the newsboys of the last century did and stand on the digital corner to promote your blog. If you don’t, you’re wasting valuable effort and time. You can dramatically increase traffic to your blog by using a few tools:

  • Social Media
  • Blog Feeds or Syndication
  • E-mail marketing

By planning carefully before each post and using the stats you gain after each post, these tools and tips become the keys to your pay-off in the end.

Planning Your Post

Before you send your post out into the cyber-sphere, it’s important to have a strategy for how, where, and when the message will go. Depending on the subject of the content and who you want to target, it could be sent to all sorts of sites and platforms.

Audience Research & Your Influencers

While it’s not always possible to conduct an in-depth investigation into the types of audiences you want to reach, you can make inferences and study data you have available to you. Many analytics dashboards, like Hootsuite, require payment for their services, which is what hinders people from using them. Using Tweetdeck doesn’t necessarily give every detail you may need, but it’s a good start to figuring out who your top influencers are. Those are the ones that will pay the most attention to what you post and interact with the content, making others more likely to see it as well.

Building the Anticipation

Releasing a post blindly doesn’t go nearly as well as talking it up beforehand to the people who will look forward to it the most. Find out who pays you the most attention, and let them know you’re putting something great out there soon so they can be on the lookout. Update them if a date changes or if the content will be on multiple sites. As long as you’ve done your research, this will prepare your own personal VIPs for what you’re about to pitch their way.

Now, let’s take a look at some of these tools you can use to promote as well as track the progress of your posts to get the most out of them:

Social Media:

Facebook Pages

You can easily link your blog content to your Facebook Business Page with the application Networked Blogs or at a minimum you can manually post links to your blog’s latest articles.

Twitter

Using Twitter you can write interesting leads and connect them with shortened URLs that provide trackable stats to measure your results using Tweetdeck. You can schedule your tweets to show up in your stream so you know they go out when your readers are most often viewing your content.

Linkedin

Use Linkedin as a conversation outlet to promote posts especially if your goals include increasing business to business awareness and leads. If you’re a regular participant in industry specific Linkedin groups, you may find this to be one of your most engaged audiences.

Pinterest

Every bit of content you create must have a visual component which help illustrate your concept or content. Distributing and promoting your posts to your Pinterest account either on your shared boards or your own boards will help increase awareness of your content among a widely female audience.

Goo.gl

Goo.gl is a link shortening service from Google. The service gives you a wide array of statistics related to the consumption of your content. Shortened URLs also use fewer characters to announce the release of content. The benefit of Goo.gl is that you get dynamic statistics regarding your content’s visitors. To use, you input your long link and create a shortened, trackable URL for blog content which you use in place of the long URL. From there, using the shortened URL, you schedule it on Facebook or Twitter.

Remember when you create your scheduled share, you must write a very compelling headline to get the stats to climb.

After posting you may review statistics for each URL/article to analyze best days of the week and geo locations where your interactions most frequently occur. Always review your stats to understand identify which audiences are more in tune with what you’re putting out there.

Blog Feeds and Syndication:

RSS (Really Simple Syndication)

Almost every blog has a built in RSS feed, which uses multiple standard web feed formats to publish frequently updated information, like blog posts. If yours doesn’t, you might consider looking into making that change (instructions can be found online for all types of browsers). This allows readers who like your content to subscribe in their choice of reader, pulling your content to them no matter how you post it. One of the most popular readers is Feedly.

Feed distribution

Feedburner, a feed distribution service owned by Google, provides great stats and shows how your feed has been used and how many clicks back to your site your post inspired.

Another popular feed distributor is Feedblitz, which offers more opportunities to manage and share feeds and track statistics.

E-mail:

Signature

How many emails do you send a day? While there are plenty new ways to cyber-communicate, email is still a primary tool, especially among businesses. Provide a link to your blog in your email signature so it’s being made available to just about everyone that may get interested in following it frequently.

By using these tools you can dramatically increase your blog’s readership as well as track what’s working for its visibility, what isn’t, and who’s watching. After all, you aren’t just writing for yourself or the business. You’re cultivating a blog you want to see take off and give results for all your hard work.

Read www.buzzstream.com/blog/content-promotion-campaign-plan.html for more on planning and tracking the progress of your blog’s content.

Photo credit: flickr creative commons user mwlguide