SEO goals

Digital Marketing Fundamentals for Entrepreneurs

Posted by Cheryl Smithem

As the digital landscape has evolved, the fundamentals of digital marketing have expanded scope. Today, digital marketing is comprised of multiple areas which involve a coordinated, integrated strategy to attract new customers, gain a share of voice, and position your firm for your strengths.

Digital marketing is comprised of:

  • Content Strategy
  • SEO
  • Blogging
  • Social Media and social media sharing and advertising
  • Email marketing
  • Search marketing pay per click

The presentation embedded here covers each of these areas. It is one which has been presented in several iterations, most lately to entrepreneurs at the SCORE chapter here in the Lowcountry.

If you want a refresher on the components of digital marketing, you may find some tasty tidbits among these slides.

Slides from the presentation are posted on SlideShare and embedded below.

Image to Link to Slideshare.net Digital Marketing Fundamentals

If you are viewing this and don’t see the embedded presentation, click on the image above to link over to SlideShare.

Benefits of Business Blogging Workshop

Posted by Cheryl Smithem

Benefits-of-business-blogging

The most effective tactic

What is the single most important marketing tactic for you, the small business owner?

Would you believe me if I said, “Blogging.” So, what are the benefits of business blogging?

Why blog?

Far from being the sole province of disaffected ranters, mommies, and celebrity gossipers, blogging is the primary way to demonstrate your knowledge and capabilities. It drives your search engine optimization efforts, supports increased sales leads via your website and provides content for your e-newsletters.

Workshop details

During this workshop which I am leading at the South Carolina Women’s Business Center, learn why a blog integrated website is mandatory and which platform works best. Learn to strategically plan and write blog posts to align with your marketing and sales goals, as well as how to distribute your blog’s content across the social web.

Register today

The last time I lead this workshop, it sold out. Reserve your place. The cost for the two hour workshop if $20. Register for the workshop.

* Graphic credit: SC Women’s Business Center

Digital Marketing Fundamentals

Posted by Cheryl Smithem

Up your game with digital marketing strategy

Small businesses need digital marketing. Effective use of it can set your business apart and help you compete with larger businesses.

Through its strategic use you can develop and sustain a positive relationship with your clients, keep them informed about seasonal sales, help them find your firm when they need the types of services or products you sell and get to know the people behind the business. As my colleague Ashley T. Caldwell of The Modern Connection says, “you can humanize your company.”

Components of a solid digital marketing strategy include:

  1. Content Strategy
  2. SEO
  3. Blogging
  4. Social Media
  5. Email marketing
  6. Pay per click marketing

In the presentation below, given for SCORE (Charleston Chapter 285), I cover some of the fundamentals which support the development of a strategically aligned digital marketing campaign.

Consultations for small business owners

Do you need help creating a digital marketing strategy? Our consultations for small businesses are affordable and help get you going in the right direction. Get the details on our small business consultations.