marketing roundtable

WordPress topic of Marketing Round Table

Posted by Cheryl Smithem

Let’s talk about the CMS giant. WordPress.

WordPress is a content management system that supports more than one third of all websites. As reported by W3 Techs, “WordPress is used by 63.4% of all the websites whose content management system we know. This is 37.0% of all websites.”

Yet, even with this type of market dominance, there are still many who continue to think of WordPress as a blogging platform. Today’s version of WordPress has the power to do whatever may be required of a website. However, WordPress does have some things you need to learn in order to master it. Understanding the underlying structure of pages and posts and the resulting taxonomies using categories and tags is critical if you’re developing content that needs to be highly organized. And the structure allows you to create a site that is SEO friendly. 

I'm so confused

And causing even more confusion among individuals wanting to learn about WordPress is the concept of self-hosted WP vs. hosted WP. The first, self-hosted, allows you to host a site on a web host of your own choosing, build or install your own theme and modify it to your preference. Hosted WordPress is a turn-key solution provided by Automattic, the organization that oversees WordPress’s open source community. They offer a free solution (with ads), and several different tiers of service/pricing.

Wait…there’s a community of WordPress?

WordPress is supported by an enormous community of volunteers who share their expertise. Many of them contribute to the making of the code that is WP. Communities of WP users have formed WordPress Meetups too.

Thousands of individuals have developed companies around WordPress technology. Many, like ours, custom code WordPress themes and websites. Others such as BoldGrid and BeaverBuilder build platforms that allow you to develop WordPress based websites without needing to know how to code. 

Are there alternatives to WordPress?

There are alternatives to WordPress such as Drupal, Joomla, and providers such as Squarespace, Wix and Weebly, however, they have their limitations. 

This week, let’s gather around the metaphorical virtual round table and talk WordPress. Join me on Wednesday, at noon [Eastern]. This is a free marketing round table. No sales. No hype. Just conversation. Bring your questions, thoughts, needs and share with others.

 

At our May 6, 2020 weekly Marketing Round Table let’s talk reputation management

Posted by Cheryl Smithem

A few weeks ago we wrote a post about reputation management. It’s a topic that comes up a lot when we speak with business owners who are working to manage their online presence and ensure that their presentation to the public is in line with their brand.

Bad Reviews and Your Business

We all know that a bad review on Yelp or Google can influence a customer’s buying behavior. For professional service businesses, Clutch, Healthgrades and AVVO also should be proactively used.

Two thumbs down reviews are bad for your business

What should you say when responding to a poor review? Or should you ignore them? How can you counteract Google search results which show negative things about your owner or your business?

Learn about Managing Your Business Reputation

What’s involved in managing your own reputation? What should you look out for? What should you assign to a public relations agency? Bring your questions about reputation management and your brand to our conversation. Sign up for our free, weekly, virtual Round Table by visiting our website.

 

Featured Image by Gerd Altmann from Pixabay