Facebook’s New Page Feature: What You Need to Know and Why Your Brand Will Benefit

The Scoop

Once again, Facebook has added a feature to make our digital world even more interconnected.

Facebook Product Manager, Andrew Song, announced on February 24th through Facebook’s Newsroom that Facebook has taken their newly introduced “Trending” feature to an even more collaborative level.

A Facebook Fan Page will now have the chance to show up on a non-following users’ News Feed if tagged by a Fan Page that they do follow. Facebook users will now see a connection between their liked Pages, just as they would a post by a non-friend’s Profile Page in which one of the user’s friends has been tagged. This new feature marks another move in blurring the lines between a Facebook Fan Page and a Facebook Profile Page, making it even more beneficial for a brand to have an active, interesting Facebook Page.

By: TheOnlyAnla

What Does This Mean for Facebook Brand Marketing?

Increased Exposure and Consumer Engagement

This new feature could change the way brands advertise through Facebook. Instead of blatant, and sometimes invasive, Facebook ads, as well as the obviously promoted “Pages You May Like” suggestions, this connected page News Feed feature allows for a friendlier, more interesting way to expose your brand through your Facebook Page. The feature creates the opportunity to make your brand’s Page more exposed and accessible to consumers by connecting with them through their similar interests. Your brand becomes less of a selling-driven cooperation, and more of an individual with intriguing Facebook connections and posts, which makes your brand a more desirable Page to follow.

Endless Possibilities for Collaborations

In the realm of niche marketing, this added feature is a dream come true. Collaborating with similar, related brands becomes a win-win for all parties involved. For example, a newly built community center with a need for a substantial amount of Facebook fans can attract a targeted following by reaching out to local health food stores, community children clubs, etc., who already have a considerable amount of followers. They can collaborate with these related, but not competitive, organizations by asking to be included in an X amount of posts on their page, for a certain trade commodity, such as, in our community center example, offering their products and services at their facility. The posts themselves would have to be subtle enough not be forced, but direct enough so that the connected exposed followers would have a significant reason to become engaged and perhaps start following the new Facebook page.

Final Thoughts

Some possible backlash for this new feature could be that it will be just another portal for spam, but in our highly digital world, what innovations don’t have that possibility? Overall, the new feature allows Facebook Pages to become interconnected, leading to a increased exposure, and promotes collaborations between corresponding brands.


Rebecca CourtneyRebecca Courtney is a soon-to-be graduate of Purdue University, where she studies Public Relations and English. She specializes in authoring and advising on the art of social media.

Marketing and Public Relations Recommendations for Every Business

Business owners frequently ask what we recommend that they do to market and promote their business. While we cannot suggest strategy for your business without consultation, we can recommend the six tactics we outline here as critical to developing a strong presence and attracting new business.

Recommended Public Relations and Marketing Activities

Marketing and Public Relations Recommendations

  1. Add social media advertising to your plan—Whether you use Facebook, Instagram, Pinterest, Twitter or LinkedIn, you must begin to allocate advertising dollars to promoting posts and your firm. Many people were lured into thinking that social media were free to use to promote their businesses. We have all discovered that free is not free. It takes time and energy. Changes to all social media channels have caused it to be increasingly difficult to stand out and connect. Now every platform allows you to use ad dollars to reach target customers. Don’t fight this. Just do it.
  2. Create a content marketing plan—If you are using your owned media channels to distribute content, you must have a coherent content marketing plan. Without a plan, you will drift into poor habits and unfocused posting and sharing. Focus on your core business and anchor customers.
  3. Create a content driven website that gets updated on a regular basis—If you have been too focused on your business this last year perhaps you missed the news that Google has drastically changed their algorithms in the last 18 months. Firms who need to be found are beating you in search results pages because they are using their website to author new, consumer / customer focused information which supports marketing and SEO goals. A content managed website allows you to easily add content to your website.
  4. Use email marketing to keep in contact with your customers—You can say thank you, share news about customers, congratulate them and at the same time, remind them of the solutions offered by your products. If you are smart, #2 and #3 above will be designed to work hand in glove with this initiative. E-mail marketing to current and past customers is a must-do. Not a want-to-do.
  5. Create a crisis communications response plan—Neglect this recommendation at your peril. Every business will face a crisis and you have no way of knowing when. Whether a disgruntled customer who takes to Twitter to vent or an employee who commits fraud or embezzles from your business. You are vulnerable. A crisis communication plan allows you to prepare in advance by understanding and evaluating the risks and threats. And it allows you to have first line responses composed and a plan of action. Don’t wake up one morning to find that you are being skewered in social media and you have no way of knowing in which direction to turn.
  6. Think and act like your customers—Of all the recommendations I have to make, this one is essential to your continued success and the success of all my other recommendations. If you get out of the self-promotional mindset, you will discover new perspectives. These new perspectives will help you do better work, offer better, more customer-centric products.

It is up to you to make sure your marketing fits your customer and supports your business goals. Don’t neglect doing something now that will win you new business in the future.

There Is No Marketing Silver Bullet

Vampire Killing Kit
By: Cliff

A few years ago everyone was preparing for the Zombiepocolypse – that never came. In the 19th century people were taken with the notion of vampires as popularized in Bram Stoker’s novel, “Dracula.” According to myth, a silver bullet was one way to kill a vampire. Whether or not a silver bullet will kill a vampire, zombie or even a werewolf is open to speculation. Yet people believed it would and so the myth has been accepted.

Silver bullets and marketing

According to Wikipedia, silver bullet has been adopted as a “general metaphor, where “silver bullet” refers to any straightforward solution perceived to have extreme effectiveness. The phrase typically appears with an expectation that some new technological development or practice will easily cure a major prevailing problem.”

Every year we hear of yet another marketing silver bullet tactic. “Just do this, and you’ll be golden.” In 2007 it was the rise of all social media. In recent times people saw Facebook Pages as the marketing silver bullet. Over the years there have been quite a few speculated to solve all marketing ills. Whether a sliver bullet will cure your marketing ills is yet another speculation.

Simplicity of concept doesn’t equal simple implementation

As human beings we are always seeking the simple, quick, one-shot solution. Why do you think the “Easy Button” became such a well known and understood campaign for Staples? It fit our mindset.

We’re prone to silver bullet thinking when it comes to weight loss, creating world peace and other complex problems — which includes marketing.

Curing what ails your marketing

In my opinion the only cure for marketing ills is careful, precise work planned to achieve specific goals. As recently as a few days ago, a sales person emailed me offering to increase my search rankings for $300 per month. And I thought perhaps that variety of vampire had gone to rest long ago.

The best way to achieve great search rankings is to create excellent content for your website, blog, and social media channels and share that content so it gains interaction and attention. Additionally there are other technical steps to take such as having an easy to navigate website with grammatically correct pages and which is fast and focused and exhibits signs of activity and life.

Similarly, when it comes to your firm’s public relations efforts, just sending out a hackneyed press release doesn’t get you earned media or attention. If you truly have a newsworthy announcement — breaking news or a significant achievement — you can be sure it will gain attention.

If you are not sure of what qualifies as a newsworthy event or announcement we’ll be glad to consult. In the meantime, quit looking for a silver bullet.