Digital Marketing Fundamentals

Up your game with digital marketing strategy

Small businesses need digital marketing. Effective use of it can set your business apart and help you compete with larger businesses.

Through its strategic use you can develop and sustain a positive relationship with your clients, keep them informed about seasonal sales, help them find your firm when they need the types of services or products you sell and get to know the people behind the business. As my colleague Ashley T. Caldwell of The Modern Connection says, “you can humanize your company.”

Components of a solid digital marketing strategy include:

  1. Content Strategy
  2. SEO
  3. Blogging
  4. Social Media
  5. Email marketing
  6. Pay per click marketing

In the presentation below, given for SCORE (Charleston Chapter 285), I cover some of the fundamentals which support the development of a strategically aligned digital marketing campaign.

Consultations for small business owners

Do you need help creating a digital marketing strategy? Our consultations for small businesses are affordable and help get you going in the right direction. Get the details on our small business consultations.