Hits Don’t Matter

In WWE Hits Do Matter

Hits don’t matter except in WWE

When my sons were small and I was out of the room where they were, I often heard “OW! He HIT me!” Siblings squabble. And hit. Those hits mattered.

In the early days of the World Wide Web, hits became a coveted metric to measure the influence and importance of your website and your inbound traffic. People embedded odometer-like, or animated gif counters on their websites to influence website visitor’s perceptions of the site. Site owners hoped to cause a site visitor to assume that if 100,000 people had visited then, “This site must be good.” Few knew that counters could be set at a number other than zero when embedded.  Fast forward 20 years and hits hardly matter, except in slapstick, or child-rearing or WWE wrestling.

What replaced hits as a website success metric?

Bounce rate is the more important metric now. When people arrive at your website, do they stay or do they go? Do they visit several pages? Do they spend time on your site?

As Google has refined their preferences for and algorithms to deliver search results which include websites where people remain on site over those with mass numbers of visits, it is critical that you create content that keeps people on your site or causes more interaction.

Evaluate and adjust factors that might contribute to your bounce rate, like site layout and navigation. Use only your past performances as a rubric, and try to improve your current bounce rate relative to your previous data. Provide enough time between changes to collect enough data to evaluate the impact the changes may be having on your visitors and their behaviors. Try using Content Experiments to help you.

Is your content valued?

Creating attractive content which causes your visitors to consume more pages, interact and share your content indicates (to Google) that your site provides relevant information. The value proposition is what Google is most interested in as a measure of worthiness. And as Avinash Kaushik states in Google’s video embedded below, “it is a quick qualifying metric.”

Watch Google’s video on Bounce Rate

If you don’t see the embedded video, click to watch video on Bounce Rate.

2013 Blogging Topics

Blogging Topics Survey Results

We asked and you answered. Here are the blogging topics owners of small businesses told us what they wanted to read about in our blog this year. We’ve ranked answers based on number of votes per topic.

Graph-of-What-small-Business-Owners-want-to-know-about

In 2013 look for our blog articles on the topics listed below.

If you have some experience to share on any of these, we’d be delighted to use your insights or even have you author a guest post. Contact me to get the ball rolling.

Topic Demand
Facebook marketing 5
How to blog 5
Advertising your company 4
How to create a marketing plan 4
Pitching your company to gain earned media 4
Social Media Management 4
Twitter for business 4
Marketing 4
Business Development 3
Pay Per Click Campaigns 3
Search engine optimization 3
Using Press Releases to promote your Business 3
Becoming a respected authority on a topic 2
Customer Satisfaction Surveys 2
Knowing your customer 2
Marketing list management 2
Public Relations 2
Using video to market your company 2
Website ecommerce 2
Branding 1
Measuring your marketing activity results 1
Reputation management 1
Website planning 1

In the meantime, if your firm needs blogging assistance, or Facebook marketing help,  contact us for our support.

Ten spot-on ways to develop articles for your business blog

If you are writing a blog for your business, you need to stay focused on the goals you set when you decided to begin. Was it to demonstrate your firm’s experience and capabilities or was it to help search engine results by providing keyword rich posts that also demonstrate your businesses’ knowledge?

10 tips to get you going with your business blog

Hopefully the later is your goal. So here you are, committed or not to the blog and you are short of ideas. These ten ideas will help you write interesting blog posts even when your creative muse has gone on vacation.

  1. Look to the news of the day; are there any major news items that impact some aspect of your businesses core competencies? If so, write about how and why. Google News has a robust search feature which allows you to hone in on your most significant keywords.
  2. Look to your interactions with your clients. Did you have any “teachable moments” or interactions in the past few days that you feel are common and which, when shared, can provide learning opportunities? If yes, write about those moments; be sure to keep the names of those you mention and identifying comments discrete. You don’t want to embarrass your clients or yourself.
  3. Write about some of the “basics” of your business. It is always good to refresh yourself on core competencies and share fresh insights as to why these basics are so important.
  4. Write about management issues affecting your business. Each business has issues that are common to them all and often generalize to others in the industry.
  5. Look to trends in your industry and analyze how one of them may affect clients in your industry.
  6. If your blog is client facing, write about new developments that are sure to produce results for them. Tell why.
  7. Invite another industry / sector expert to be a guest blogger. They can write about their insights into key issues in your industry.
  8. Share a client success story (with permission of course.) Tell why they succeeded and if you were a part of that success, help readers see how and why the client succeeded.
  9. Share a major learning experience; an Ah-ha moment. Contrary to popular belief, you don’t have to be bullet proof…just healed. So say how and why you got insight that helped you redirect.
  10. Share information about your colleagues or employees or even new staff member news, awards and competencies. I would even suggest having one of your employees write a guest post. Invite them to share some of their personality and talents they bring to working with you.