Video Tutorial: Using Google Trends for Marketing Research

How can Google Trends help me determine what to post or share?

In previous blog posts we have discussed techniques and sites to use for research when planning blog topics and or planning a social media calendar. In this post we offer our video overview of how to use Google Trends as a research tool.

Google Trends is one of the sources we use when we want to gain insight. This powerful research tool provides local, targeted and specific information which you may find helpful if you are researching consumer insights or needs. Google also suggests related search phrases and provides indexing regarding that query’s dominance.

In this comparison search on Google Trends, we input social media marketing and Facebook marketing as search queries to gain insight about. One observes that the volume of information about Facebook marketing exceeds social media marketing over time.

Google Trends comparison

Not only can you view trends over time, you can view the volume of interest in your own geographic area.

explore regional interest in a topic using google trends

Using Google Trends will help you determine interest in potential new products, help define topics for blog posts, help define subject interest to drive social media marketing and give you insights when planning digital marketing campaigns.

 

2013 Blogging Topics

Blogging Topics Survey Results

We asked and you answered. Here are the blogging topics owners of small businesses told us what they wanted to read about in our blog this year. We’ve ranked answers based on number of votes per topic.

Graph-of-What-small-Business-Owners-want-to-know-about

In 2013 look for our blog articles on the topics listed below.

If you have some experience to share on any of these, we’d be delighted to use your insights or even have you author a guest post. Contact me to get the ball rolling.

Topic Demand
Facebook marketing 5
How to blog 5
Advertising your company 4
How to create a marketing plan 4
Pitching your company to gain earned media 4
Social Media Management 4
Twitter for business 4
Marketing 4
Business Development 3
Pay Per Click Campaigns 3
Search engine optimization 3
Using Press Releases to promote your Business 3
Becoming a respected authority on a topic 2
Customer Satisfaction Surveys 2
Knowing your customer 2
Marketing list management 2
Public Relations 2
Using video to market your company 2
Website ecommerce 2
Branding 1
Measuring your marketing activity results 1
Reputation management 1
Website planning 1

In the meantime, if your firm needs blogging assistance, or Facebook marketing help,  contact us for our support.