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Marketing

Majority of Americans Have a Smartphone

Cheryl Smithem

Smartphone at bar by flickr user phil campbell

Smartphone ownership is on the rise and is closely linked with age and income according to Pew Internet.

As of May 2013:

  • 91% of American adults have a cell phone
  • 56% of American adults have a smartphone
  • 28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry

Pew Internet Chart: Cell and smartphone owner demos

Referring to the chart above, one can see that almost 100% those with incomes over $75k per year are most likely to own smart phones. Smartphone ownership is most common in the age group 18-29 and for those earning $75K or more.

There has been rapid acceleration among those switching from feature phones to smartphones as well.

Without a doubt, this is the year for smartphone market penetration. Once assumed to be the province of geeks, now smartphones are in the pockets and purses of slightly more than one in two Americans.

Website planning impacted by smartphone ownership

Be sure to calculate this into your website planning and social media marketing. Is your website mobile optimized? If not, you will want to be sure it is before the year is out.

Photo credit: flicker user philcampbell

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