For non-profits, donors are the life blood of the organization. Our Lady of Mercy Outreach needed a new brochure to tell the organization’s story and help donors comprehend the magnificent work the organization does and help them understand the ways in which their donations can and do change lives. We envisioned a small, square brochure that was intimate in appeal, direct and very personable. We wanted the brochure to convey the essence of the organization’s goal of “Sharing blessings. Changing lives.” The brochure’s design was restricted to the organization’s brand colors of red, white and blue. Below is a sample of pages from the project.