Yes, you can build a website tonight, but will it represent your business accurately?
Have you noticed all the ads on television and social media for simple website services allowing you to “get a website tonight”? Can you “click, click” and build your website tonight?
What a great idea you think, why don’t we do that? Whoa! Not so fast! Building a website can be accomplished with programs such as these, but ask yourself these questions:
- Will a template selected from the provided ones represent my business well?
- Will it have my branding and approach to doing business or will I just have to go with what’s there hoping that my branding fits?
- Will it be easy to add on to as my company grows?
- Will my website be compatible with mobile devices?
- Does my business own all the site graphics, design and content?
- Will I be helped to understand what keywords, terms and tags will help position my firm in search engine results?
- How can I be certain my site is registered with search directories, search engines and can be found by Google?
- If I choose to leave the platform where I build my site, can I easily export and install my site on my own host?
If you are unsure of how to answer any of these questions, you owe it to yourself to do a bit of research on what constitutes a good website, how to create strong keyword centered copy that properly describes your business and gets you found in search engine results. Yes, small businesses need to have a website, especially one that will be viewable on mobile devices.
A local provider you can speak with can guide your planning
Can you get a website that is a customized fit for your business without breaking your budget? Yes you can. There are many companies like ours in the greater Charleston area that can create a custom site for you that meets your business needs, doesn’t break the bank and is done on time. In these days of realizing that local is the new green, support your local web design firm. It’s just good business for you, your community and for your business.
*This post was originally published in 2010 and has been updated and republished.