As the digital landscape has evolved, the fundamentals of digital marketing have expanded scope. Today, digital marketing is comprised of multiple areas which involve a coordinated, integrated strategy to attract new customers, gain a share of voice, and position your firm for your strengths.
Digital marketing is comprised of:
- Content Strategy
- Social Media and social media sharing and advertising
- Email marketing
- Search marketing pay per click
The presentation embedded here covers each of these areas. It is one which has been presented in several iterations, most lately to entrepreneurs at the SCORE chapter here in the Lowcountry.
If you want a refresher on the components of digital marketing, you may find some tasty tidbits among these slides.
Slides from the presentation are posted on SlideShare and embedded below.
If you are viewing this and don’t see the embedded presentation, click on the image above to link over to SlideShare.