Content Marketing

These days, it’s all about content if you want to gain leads for your business, be found by potential customers, improve your relationship with existing customers and rank well in search engine results pages (SERPs). By creating  high-quality, relevant and valuable information that is attractive to prospects and customers, you will gain leads, and grow your business. We know and use the right strategy and tactics to create outstanding and engaging content that helps position your company and which critical to your marketing success.

How do we do it?

We use our brand insights process to uncover the essence of your firm, and then translate that into content to engage, enlighten and produce results. We research your competitors and how they rank in search engine results pages (SERPS), and understand how their position and ranking may influence your goals.

Our content marketing services include:

  • Blog post writing—we’ll author posts that help your brand stand out and be found for your preferred optimized keywords, terms and phrases
  • Website copy development—we’ll research your industry, your key competitors and write copy for your website that increases your search engine results pages and positioning. Some people used to think of these services as SEO (search engine optimization) but we prefer to think of them as content marketing.
  • White paper development—give your prospective customers valuable information that helps them understand essential or fundamental components. We’ll help you uncover what is needed by your customers and what you can provide them that they can use.
  • Social media content development—what good is great content if no one knows it exists? We’ll distribute your business’s content which will increase visits to your website, and also help you firm get a higher position in search engine results and increased findability.
Our proven techniques have helped all types of small and large companies. Our clients Corporate Culture Pros said of the work we did for them:
“Lisa and I are very grateful for your work on our behalf. It’s working! We spent many thousands of dollars trying to boost our page rank on Google with other marketing firms and none of it worked, at all! After a few months of Cheryl’s guidance our rankings shot up to page one and two for our top keywords. Much more importantly, as a result, we just landed a great client, who we can serve and who needs our help. Thank you, Cheryl.” Corporate Culture Pros

We’d love to put our experience to work for you.

Call us for a free one-hour appointment to discuss the essential elements of a winning content marketing plan. And if you’d like to get started developing your own content marketing and blogging plan, download our presentation on Strategic Blogging for Business.