
- Services offered
- Former clients
- Case studies
- Awards received
- Social media presence
While there was an Xfinity response to this tweet, there is no method for the public to judge who is more truthful, especially since a search for the company name and customer service brings up hundreds of tweets about the lack of service . One of the most basic rules of branding is: The last interaction the consumer had with the brand is the brand’s promise, kept or broken. Faith is difficult to earn, hard to prove and very easy lose. While national brands are always going to struggle in the face of consumers who may not comprehend, accept or understand your terms of service, limits of liability and other aspects of meeting their needs, your brand must always strive to provide evidence of care and concern. This begins with open, transparent help and support and demonstrations of sympathy. With regard to this, Comcast / Xfinity gets that right with their message@Xfinity unbelievable horrible service..not only do I have continuous issues with my service the customer service representative just laughed at me while I was trying to get assistance…im furious and fed up…the unprofessional and incompetency is at an all time high.
— Rox-Ann Wallace (@roxy_us) May 4, 2019
Never forget, consumers are in the driver’s seat when it comes to your brand. How can you ensure you have demonstrated your caring?Hi there. I’m very sorry to hear about your experience with us. Please send me a DM with your name, the account holder’s name, and the address so I can assist. -EW https://t.co/sJXooIESMk
— ComcastCares (@comcastcares) May 4, 2019
“Having a leader of [Name redacted] caliber and experience will allow us to take the brand to the next level. His particular expertise in helping founder-led, franchised restaurants realize their next stage of growth will be of tremendous value as we leverage the increasing popularity of breakfast-based concepts and attract new franchise partners to our family.”Even in this press release there was no specificity behind the desire to elevate the brand and grow to the next stage. How can potential franchisees reading this comprehend where the business is headed? If after a few years in business, you want to surge forward, increasing your business footprint or adding a new line of services, or increasing capital investments, but unless you’re specific, “taking my business to the next level” doesn’t mean anything to a marketing consultant.