Is your business prepared for a crisis and response?

Is my business is capable of managing a crisis?

If you have to stop and think about your response to this question, your business is probably not prepared to meet, manage or survive a crisis. 

There are some distinct steps in preparation to meet a crisis.

  1. Identifying the type of crises your company may face
  2. Preparation of staff, messages, procedures
  3. Preparation of technology and resources.

Certainly many of us have learned through the 2020 SARS-CoV-2 pandemic that we were not prepared to survive a long-term shutdown from a pandemic.

Most crises fall into several categories and you can identify the types and possibilities most likely to befall your business:

  1. Natural Disaster
  2. Criminal Activity
  3. Accidents

No matter the source, there are steps you can take now to be ready. Let’s discuss what you can do to prepare. Join me for our weekly Marketing Round Table this week on Wednesday at noon.

To register, visit our Marketing Round Table Registration page. 

To get ready, delve into some of the resources we offer you absolutely free to help you prepare in advance for a crisis.

Articles on Crisis Preparation

Use our Crisis Planning and Preparation Checklist.

 

 

WordPress topic of Marketing Round Table

Let’s talk about the CMS giant. WordPress.

WordPress is a content management system that supports more than one third of all websites. As reported by W3 Techs, “WordPress is used by 63.4% of all the websites whose content management system we know. This is 37.0% of all websites.”

Yet, even with this type of market dominance, there are still many who continue to think of WordPress as a blogging platform. Today’s version of WordPress has the power to do whatever may be required of a website. However, WordPress does have some things you need to learn in order to master it. Understanding the underlying structure of pages and posts and the resulting taxonomies using categories and tags is critical if you’re developing content that needs to be highly organized. And the structure allows you to create a site that is SEO friendly. 

I'm so confused

And causing even more confusion among individuals wanting to learn about WordPress is the concept of self-hosted WP vs. hosted WP. The first, self-hosted, allows you to host a site on a web host of your own choosing, build or install your own theme and modify it to your preference. Hosted WordPress is a turn-key solution provided by Automattic, the organization that oversees WordPress’s open source community. They offer a free solution (with ads), and several different tiers of service/pricing.

Wait…there’s a community of WordPress?

WordPress is supported by an enormous community of volunteers who share their expertise. Many of them contribute to the making of the code that is WP. Communities of WP users have formed WordPress Meetups too.

Thousands of individuals have developed companies around WordPress technology. Many, like ours, custom code WordPress themes and websites. Others such as BoldGrid and BeaverBuilder build platforms that allow you to develop WordPress based websites without needing to know how to code. 

Are there alternatives to WordPress?

There are alternatives to WordPress such as Drupal, Joomla, and providers such as Squarespace, Wix and Weebly, however, they have their limitations. 

This week, let’s gather around the metaphorical virtual round table and talk WordPress. Join me on Wednesday, at noon [Eastern]. This is a free marketing round table. No sales. No hype. Just conversation. Bring your questions, thoughts, needs and share with others.

 

PR Basics for Every Business

What are the basics of media outreach that you need to know?

Given the Coronavirus pandemic, you may have had more than a normal reason to have to reach out to the media in recent months. If your business needed to be closed, or announce re-opening, or altered procedures or services, you have likely reached out to the local media or your industry focused media. 

Increase your public relations skills

When you did reach out, did your local media pay attention to what you shared? If they didn’t, why not? Join me this week for our weekly Marketing Round Table as we discuss PR Basics for Every Business. Learn what journalists need and why. 

May 13 Free Marketing Round Table

The continuation of our Marketing Round Table also allows you to Ask Me Anything about your ongoing marketing, public relations and communications. All for free. Please join me by registering and joining in on Wednesday at noon.  After registering, you will receive an email with the link to click to join the session.