Category: Blogging

Posts and articles to help you be a better blogger and use blogging in your business.

WordPress Video Tutorial: Creating and Using WordPress Menus

Posted by Cheryl Smithem

Watch our video tutorial creating WordPress menus

Creating WordPress Menus Screen Grab
If you are using a mobile device or reading via email, click on the image to view the video tutorial on YouTube. If you are reading on a device and want to watch the video in this page, scroll down.

WordPress has many awesome reasons to love the platform. We think it’s the ultimate CMS (content management system) that works for just about any website.

WordPress is flexible, extensible, customizable and nimble. And it allows you to set up many menus and navigation items in addition to pages and posts.

Creating WordPress Menus

In our basic video tutorial you will learn how to:

  • Define a menu
  • Add pages to the menu
  • Create sub-items or child menu items
  • Use blog categories as menu items
  • Use external links as menu items
  • How to edit navigation labels
  • How to edit navigation label attributes.

If you are a person who prefers written directions, WordPress.org has a straightforward written tutorial about creating WordPress menus. If you would rather learn by seeing, we’ve embedded our video below.

Strategic Business Blogging 2013

Posted by Cheryl Smithem

Strategic Business Blogging

If you plan to start blogging for your company, or need to tune up your business’s blog, this overview may be helpful. This presentation was originally given in a workshop at the South Carolina Women’s Business Center.

This presentation on strategic business blogging is an updated version of one created in 2012. This version cites new research from additional sources.

A previous post is an expansion of how to conduct research on competitors and topics trending ideas.

Strategic Business Blogging Presentation via SlideShare

2013 Blogging Topics

Posted by Cheryl Smithem

Blogging Topics Survey Results

We asked and you answered. Here are the blogging topics owners of small businesses told us what they wanted to read about in our blog this year. We’ve ranked answers based on number of votes per topic.

Graph-of-What-small-Business-Owners-want-to-know-about

In 2013 look for our blog articles on the topics listed below.

If you have some experience to share on any of these, we’d be delighted to use your insights or even have you author a guest post. Contact me to get the ball rolling.

Topic Demand
Facebook marketing 5
How to blog 5
Advertising your company 4
How to create a marketing plan 4
Pitching your company to gain earned media 4
Social Media Management 4
Twitter for business 4
Marketing 4
Business Development 3
Pay Per Click Campaigns 3
Search engine optimization 3
Using Press Releases to promote your Business 3
Becoming a respected authority on a topic 2
Customer Satisfaction Surveys 2
Knowing your customer 2
Marketing list management 2
Public Relations 2
Using video to market your company 2
Website ecommerce 2
Branding 1
Measuring your marketing activity results 1
Reputation management 1
Website planning 1

In the meantime, if your firm needs blogging assistance, or Facebook marketing help,  contact us for our support.