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5 thoughts on “Brand Icons, Corporate Identity and Your Logo

    1. How right you are…investing in the time, research and understanding of your brand’s qualities, benefits and promise will yield an inherently better representation–and you are just the one to help people undertake that.

  1. I was actually worried that there would be a proliferation of Bridge themes when we named the station The Bridge and there were, but I think John Pundt (our graphic artist friend) did a great job of making The Ravenel Bridge identifiable in our logo while at the same time roughing it up some.

    1. Mike, As you know, The Bridge is one great station. You are one of the only ones who has a legitimate reason for using it as a logo! Thanks for reading the blog! I’ll keep right on listening to 105.5.

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