What is PR these days? – An interview with Marketing Mentor’s Ilise Benun
In this Marketing Mentor podcast Cheryl Smithem of Charleston PR discusses the changes in the practice of PR; earned media, outside pr firms and much more.
Why should social media be a component of my marketing plan?
The research is clear. Social media are a major influencer on website search presence and higher ranking. Learn why your business needs this traffic-driver.
Snapchat offers exciting opportunities to interact with consumers
Snapchat provides innovative ways for brands to interact with customers and run digital advertising campaigns. Why should you use them? Read & learn now.
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Crisis Planning Must Happen In Advance of a Crisis
Advance crisis planning helps prevent panic, identifies key crisis team members and materials necessary to respond, so your business endures the crisis.
How Frequently Should You Get a Website Redesign?
Website functionality changes over time. If your site's time on site and bounce rate increase, it's time to update with a website redesign.