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Building an ethical B2B network of alliances

When using social networking referral sites for businesses, how do you know that the people with whom you're partnering are ethical, trustworthy?

public relations and marketing tips

PR is individual

Public relations is the on-going, continuous building of a wave of conversation and information in the public realm or segment to increase public awareness.

Using outdated metaphors can crash your ads, leave your presentations in the ditch

Outdated metaphors have no traction with Millennials

Advertisements and presentations employing outdated metaphors fail to convey your meaning, losing your audience. Customers need messages to make sense.