digital marketing

Be original, avoid commercial WordPress themes

There are reasons why commercial WordPress themes make sense and why they do not. Custom is better in some instances. Learn how to decide which is a best.

people-at-an-event

Public relations is not what Samantha Jones does

Public relations is not all about VIPs. Done well PR helps your brand, increases knowledge of your products and leads to a better sales environment.

People at an event

Cognitive and gender bias in advertising: images are powerful, to be used with care

Images in advertising can sustain a bias or confirm a stereotype. Using images to tell a story, and avoid bias can forge new ways of acting and thinking.