Public relations is not what Samantha Jones does

Public relations is not all about VIPs. Done well PR helps your brand, increases knowledge of your products and leads to a better sales environment.

People at an event

Cognitive and gender bias in advertising: images are powerful, to be used with care

Images in advertising can sustain a bias or confirm a stereotype. Using images to tell a story, and avoid bias can forge new ways of acting and thinking.

Risk management and vulnerabilities during hurricane season

Crisis Prevention: Vulnerability and Risk Management

Your business is vulnerable. Prevent a crisis with assessment and planning to keep your enterprise in operation or get back to work sooner, not later.