Be original, avoid commercial WordPress themes
There are reasons why commercial WordPress themes make sense and why they do not. Custom is better in some instances. Learn how to decide which is a best.
Public relations is not what Samantha Jones does
Public relations is not all about VIPs. Done well PR helps your brand, increases knowledge of your products and leads to a better sales environment.
Cognitive and gender bias in advertising: images are powerful, to be used with care
Images in advertising can sustain a bias or confirm a stereotype. Using images to tell a story, and avoid bias can forge new ways of acting and thinking.
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Crisis Planning Must Happen In Advance of a Crisis
Advance crisis planning helps prevent panic, identifies key crisis team members and materials necessary to respond, so your business endures the crisis.
How Frequently Should You Get a Website Redesign?
Website functionality changes over time. If your site's time on site and bounce rate increase, it's time to update with a website redesign.