Posts Tagged ‘websites’

Today I came across this article on how and why changing content on a website can help benefit you in search engine positioning. The chart above is from the article and demonstrates how dramatic a result one can have with fresh content.

Websites with too many ads cause one in two site visitors to leave the site says a study from Burst Media. In a survey of just over 4,000 adults, women showed less tolerance and were quicker to abandon sites than men and those over 55 years of age had the least tolerance for cluttered sites.

Another key finding of this survey is that advertisers whose ads are placed on ad cluttered sites risk their reputation.

It’s interesting to note that college age females and 65+ females have about the same rate of site abandonment. Except for the 45-54 age category, women have less tolerance for clutter. Maybe that’s true of all parts of life; women hate clutter.

Joking aside, the take away is that when your company wants to advertise in the digital world, it is important to check for limited ad placements and quality editorial content. To risk your brand’s reputation on poor placement is risking too much.