Strategies | Strategic Marketing and Charleston PR

September 12th, 2009 | Author: Connection Maven

When we were children, we may have avidly collected cereal box tops or points in order to enter a contest. We also may have colored a picture to send to the local weather broadcast hoping to be selected the “Weather Picture of the Week.”

When it comes to public relations for your company, you can use these traits of human nature to your advantage.

People love contests. We are competitive by nature and want to demonstrate our prowess. Look at the success of Britain’s Got Talent, American Idol and others of the same ilk.

We also like to share our opinions with others. When we believe we are right, we may have no fear shouting out in public what our opinions are. Just ask South Carolina’s Congressional Representative Joe Wilson. So, taking surveys that allow your company to announce the results and spotlight your company’s knowledge of what customers in your segment think or experience is a sound tactic. In the case of this news item, if you are a business coach, you could announce a survey related what people think about lying in business. You would make the news especially if your survey is timed to occur quickly and align with current news.

Contests are one of the oldest ways to bring attention to a company. They work well when piggybacked on current news or cultural trends making the news. In our town one business is having a “Cash for Clunker Chairs” event and receiving great press. The sponsoring company sells products that support and ease your back, and we all know that there is nothing more uncomfortable than a bad chair. This is an example of a way to make news with creative thinking and through piggybacking on a news item.

So, stay alert to the news of the day and how you can use it to keep your business in the spotlight.

Powerful Strategies

December 31st, 2008 | Author: Connection Maven

The longer I’m in business, the more I realize that some of the most powerful strategies for business growth are the ones that I learned many years ago. Books have been written about this.

Fulghum gets it right. So, at the close of the year, it does me good to review these elemental lessons from early in life that he so eloquently listed.

Share everything.
Play fair.
Don’t hit people.
Put things back where you found them.
Clean up your own mess.
Don’t take things that aren’t yours.
Say you’re sorry when you hurt somebody.
Wash your hands before you eat.
Flush.
Warm cookies and cold milk are good for you.
Live a balanced life-learn some and think some and draw and paint and sing and dance and play and work every day some.
Take a nap every afternoon.
When you go out into the world, watch out for traffic, hold hands, and stick together.
Wonder. Remember the little seed in the Styrofoam cup: The roots go down and the plant goes up and nobody really knows how or why, but we are all like that.

In the business world, we get caught up in competition, but these basic laws of life remind us that we’re truly all one. We need to hold hands when we go ‘out there’. We must realize that we are all human and need on anther’s care and concern. Life and business are better when we care and show it. We can prosper and care.

I salute Peter Shankman and HARO for his reminder today of just how powerful it is to say thank you and to truly offer service to everyone.

Thank you to all who have tutored, mentored, shared, befriended, paid, consulted, recommended, trusted and worked with me during this year. I’m looking forward to 2009!

From @CPEATS "A sign by the counter reads, "No smokin', no swearin', just eat'n," which is pretty much all the guidance one needs in life."

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Powerful Strategies