Posts Tagged ‘reputation management’
Social media monitoring
At this week’s Charleston PRSA meeting, the subject of monitoring social media for reputation management came up. Several of us talked about how much there is to know and how to find, participate in and respond to issues of interest to our client’s industries and then, as needed respond to issues of concern.
One of my colleagues asked me what tools I am using to monitor my client’s presence in the media. It seemed like there are a number of people who are interested in these topics so I thought I’d create a list so that we can all benefit. Here are a few tools that I’ve used a bit. No doubt there are probably many more and I am open to all suggestions that you might have for any that you’ve used that you like and find work well.
I won’t attempt to rate these tools. You can use them and determine for yourself which ones work well for you and your clients.
Blogs:
Microblogging:
Forums:
You can also use tools that allow you to gauge your client’s level of readership through feeds. If you use FeedBurner, you can compare feeds using Feedcompare. Technorati allows you to get a feeling for what a blog’s “authority” is.
There are also subscriber services out there such as Radian6 which offer a dashboard to allow you to monitor topical trends and easily provide reports to your client (disclosure—I have not used this but it seems like a great solution). This is great when you are trying to monitor conversations regarding how consumers use your client’s products and services or monitor their talk about the problems your client’s products and services are designed to solve.
The most important thing about monitoring is that one needs to participate in the conversation. To understand how to do that, here is a great post from David Meerman Scott and also from a summary from Talkitup of a Twebinar that took place this week. Each emphasize the importance of finding the conversations pertinent to your client and participating in them as a regular member, not as a representative of the company so that you develop trust.
And trust is the bottom line in everything, from PR to marriage. Nothing prospers without it.
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Posted in social media | 
Tags: monitoring social media, PR, PRSA, public relations, reputation management
