Posts Tagged ‘permission marketing’

For those who have resisted creating your own content through blogging, white papers, podcasts, and video content, HubSpot makes great points about why we should.

The HubSpot presentation’s opening thoughts echo Seth Godin’s Permission Marketing treatise. The New Rules of PR and Marketing (David Meerman Scott) and core principles of old school PR (be the authority) join in current time to give us what we have now, the conversation age. If you have not read either of these books, I highly recommend them.

Enjoy these great slides. Good solid information that is right on point.

My husband is a dedicated CNET junkie. He gets lots of information on new technology and advances in his field through their regular e-mails. He was amused and responsive when this ad arrived embedded in his most recent e-newsletter from them. In particular the tagline, “See More” caught his eye. As his spouse, I wonder which product is the one he wanted to see more of?

The ad links to a holiday shopping page for gifts under $50 at MySimon. (I’ve added the link here so that you too, can “see more.”)

Kudos to the folks at CNET. They know what their readers are interested in, iPhones, women, and good showers–of course that is just one segment.

Smart retailers both online and bricks and mortar will be segmenting more and more and will be furiously trying to get us to do our holiday and Christmas shopping earlier, in greater volume, and like MySimon, they understand, for greater values.

Digital ad placement is not just online, but some of the most direct and targeted ads can be included to segments in e-newsletters. Bingo, ads to a permission, targeted group.