Posts Tagged ‘digital media’
Circulations decline
Photo credit: flickr creative commons laffy4k
The continuing decline in newspaper circulation numbers is reported today.
In my opinion, this trend confirms the manner in which people are consuming news these days. Those less than 60 years of age are more frequently getting news online; often almost instantaneously through Twitter, RSS feeds and online readers. The rising use of mobile devices will continue to drive this trend.
News reporters and news outlets are on Twitter in greater numbers. There they share their stories and promote their outlets. So rather than as days of old, readers are finding their news digitally, causing the slide in circulation.
Make sure your public relations efforts targeted to those less than 60 years of age are sent in mediums that are being consumed by digital users.
Posted in public relations | 
Tags: decline in readership, digital media, market segmentation, newspaper circulation
More mainline media outlets die
With the announcement of Gourmet’s death, this week and House and Garden a few years ago, we realize that specialty consumer directed media publications are not immune from the shift to digital.
Posted in marketing |
Tags: Brink, death of mass media, digital media, Gourmet, Home and Garden, Jason Bradford, Sixth Sense, Tina Brown
Digital/Interactive Advertising Effective, Dominant
Forrester Research has released their forecast for advertising spending for the coming years. The projections show that digital and interactive ad spending will continue to increase and traditional advertising will decrease. As stated in AdAdge today by Josh Bernhoff
“The result is that digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets won’t grow much.”
Coupled with the news that companies who interact heavily in the social media channels have a stronger financial performance, this means that digital must figure in your company’s communications plans.
“Companies that scored well in the study generally have dedicated teams, however small, active in the social media channels they utilize. The study found that the most successful teams evangelize social media across the entire organization to pull in a broad range of stakeholders. These companies view social media as an indispensable tool to help them achieve results, and their approach is conversational.”
It is no longer a question of are these valuable channels for communication but just how your company must be using them.
Photo credit: Flickr Creative Commons digital flower by A.Alhajey
