Tag Archives: brand identity

Don’t Gamble Away Your Brand Name: Buy Domain Names and Hold ‘Em

How valuable is your brand name? You may think you’re not a gambling person, but if you don’t own all your brand’s top level domain names, you’re sitting at the table, and throwing away all your aces. You could take … Continue reading

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As a Leader, Brand Identity is Reflected in Your Presence

Your personal appearance is your brand identity We’ve all had the experience — at the end of a long day discovering we’ve worn one black shoe and one blue shoe, or socks that don’t match or have worn our shirt inside out all day … Continue reading

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