Tag Archives: brand identity

Don’t Gamble Away Your Brand Name: Buy Domain Names and Hold ‘Em

How valuable is your brand name? You may think you’re not a gambling person, but if you don’t own all your brand’s top level domain names, you’re sitting at the table, and throwing away all your aces. You could take … Continue reading

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As a Leader, Brand Identity is Reflected in Your Presence

Your personal appearance is your brand identity We’ve all had the experience — at the end of a long day discovering we’ve worn one black shoe and one blue shoe, or socks that don’t match or have worn our shirt inside out all day … Continue reading

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Tina Turner Is Not Dead and Neither is Your Company

Implementing a brand name change does not have to lead to panic or rumors of your business’s demise. Hoaxes and rumors abound on Twitter. Recently the news of Tina Turner’s suspected demise got Twitter all chirpy. Much to everyone’s relief … Continue reading

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