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Posts Tagged ‘blogger’

Bloggers influence grows, tops social media

November 5th, 2009 | Author: Connection Maven

Bloggers are influential. A study reports that 50% of those who report reading blogs, trust them for their evaluations of products. And of those using blogs to evaluate products, 52% of respondents said that blogs tipped their decision on which product to purchase at the time of their purchase.

Given their growth as influencers, the FTC has outlined new rules to help consumers understand the relationships between bloggers and the products that they review. Bloggers who review products that have been provided to them gratis or who have been compensated must inform consumers of their relationship to the product manufacturers or providers.f

While the number of adults who read blogs has grown by 300% in the past four years, blogs are not quite mainstream yet in terms total audience. There are generational differences in who reads and writes. Younger readers are disproportionately those who visit and write blog posts. Older internet surfers constitute almost half the 35-44 year old group.

So, if your company has a mix of media to deliver information about your services and products, you need to be sure to include blogging in the mix, especially if your audience is 45 and under.

Posted in social media |

Tags: blogger, blogging, Blogs, marketing, self publishing

Are bloggers important?

July 1st, 2008 | Author: Connection Maven

Recently I was working on a publicity campaign for the launch of a new business. The plans for publicity called for the new business to share information with conventional media and bloggers.

Someone asked me, “Are bloggers important?” My reply, “Yes.” Sharing your news directly with those who start conversation is the best way to reach targeted persuaders.

Many old school types can’t see the power of blogging, they don’t read blogs or use them as a forum and there is not a really good way, yet, to measure the power of a blog. (If you know of one, do tell me!) Oldies know blogs exist, but it’s like the feelings that advertisers had ten years ago about the Hispanic and Latino market, “why bother?” And now that the other shoe has dropped on that market, we clearly understand the importance of the Hispanic and Latino markets.

Here’s why bother, about blogs that is. Bloggers and their readers are conversationalists who are sharing, posting, inquiring and recommending on a daily basis. Not only that, they are Twittering, FaceBooking, and, yes, even MySpacing to their contacts. Not only are bloggers opinions real, they are searchable.

Google is caching pages with your company’s name, your products and your press releases.

This isn’t just my opinion, but is the reality of the merged world of marketing and PR.

I’ve been reading, How the Web Has Changed the Rules of Marketing and PR by David Meerman Scott and I am especially impressed with his statement about the change.

“With blogs, we communicate directly with our audience, bypassing the media filter completely. We have the power to create our own media branding the niche of our own choosing. It’s about being found on Google and Yahoo! and vertical sites and RSS feeds.”

So, if you have not started a blog, not read a blog, or don’t have one on your company site, today’s the day.

Posted in Uncategorized |

Tags: advertising, blogger, blogging, Blogs, david meerman scott, marketing, public relations