This video stood out to me as an insightful voice on the place of content marketing and storytelling.
The video features:
“Rebecca Lieb, an industry analyst wit the Altimeter Group spoke with Allvoices at ad:tech about how online and offline marketing are converging and why advertisers need to become storytellers.
Ms. Lieb mentions how events influence content for marketers and brands. She goes on to speak about the importance of storytelling and the responsibility of the brand to take the lead to find ways to tell the story—through content and using new skillsets.
Watch, listen and learn.