Professional Chef Douglas Beard and his spouse and business partner Dale Beard developed their personal chef service with the idea of providing intimate dinners in people’s homes, however, they lacked a company name, logo or any collateral materials.
Charleston PR & Design assisted in the development of their brand identity, logo and marketing materials. As we discovered their brand personality, we realized that they were people who cared about cuisine but weren’t snobby about it, leading to the concept of Comfortable Cuisine.
Following the development of their brand, Charleston PR & Design created the look and feel for their website, provided site development and wrote copy.
