Andra Watkins of Positus Consulting, LLC and I are both quoted in this article from National Federation of Independent Business (NFIB) on the value of public speaking and how it can help your company gain business.
The two part series begins with an overview of why it works and leads to how to implement the use of public speaking to gain business.
“Public speaking can be a great way to boost publicity for your small business: It lets customers and prospects know you’re an expert in your field and provides an informal setting where they can approach you.
But does it really work in gaining new customers? Yes, according to these small business owners, who offer their strategies on why public-speaking engagements can translate into revenue:
Speaking engagements are endorsements from respected organizations.
“Each presentation gains me business because with a presenting nonprofit or organization ‘vetting’ me, attendees have confidence in me as a professional. Their confidence in the organization transfers to me and I have an audience interested to learn what I have to share.” – Cheryl Smithem, Strategic Marketing & Charleston PR, Charleston, S.C.
Read the article: Why Public Speaking is Cheap PR for Your Small Business | NFIB.