Planning–or at least they should. Because my son is getting married in a week, my mind’s been on all the aspects of planning the rehearsal dinner, what I’ll wear, what my husband will wear, how and when we’ll travel to the wedding, and where we’ll stay. I’ve been working on this for a long time as have the bride and her family, as well as the groom. We’re so excited about this event and what it means for all of us.
I’ve heard of an old saying that is abbreviated PPPPPPP. Boy is it true.
Your company’s public relations/special events should be planned just as a bride plans her wedding. You should think carefully before making the commitment to undertake a PR program and then you should plan diligently. And, just like a bride, you should use lots of check lists.
Everyone looks forward to the Big Day. If you are opening a new branch, store, adding a new product line, promoting or laying off staff, you need to be prepared.
Think of what message you want to communicate and why, who cares and why, what will they want to know, will they need to be invited to an event and if they are invited, do you include them on every party of only the main event.
Don’t leave anything to chance. Think each and every item through and prepare ahead so that you won’t have to react, but instead can act. And on the day your big news breaks, you will be prepared.