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Tag Archives: television
Pew Internet & American Life Project News Source Information
In the latest update to the Pew Internet & American Life Project surveys show that there are disparities in how several segments take up news. Older consumers are still with newspapers and those less than 35 are consuming news online. … Continue reading
Posted in Marketing
Tagged Internet; Pew Survey, Marketing, newspapers, PR, Public Relations, television
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Free isn’t free–but the ads work
When is free, not? When it’s the FreeCreditReport.com, baby. Today’s NY Times story detailing the woes of the service promoted by the catchy television ads that feature the lovable slacker and his band who are seen as a pirates, driving … Continue reading
Posted in Advertising
Tagged ads, Advertising, FreeCreditReport.com; NY Times, Marketing, television
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Guilty confessions
As a child born smack in the middle of the Baby Boom, I have a certain fondness for men in spread collar shirts with hair dressed with Brylcreem or Wildroot, dark suits and narrow ties. I’ve been binging on Mad … Continue reading
Advertising is changing
This morning I spoke to the sales reps at our Charleston Comcast Spotlight office. I shared with them some observations that I have of the revolution that is going on in advertising. I’ve written about this before. They are important … Continue reading
Thought Revolutions
Revolutions don’t come overnight. They are the climax of incremental changes in perspective that sneak up on you. Until one day you realize that there is another way of doing things. For several years I have supplemented my daily reading … Continue reading
Posted in Advertising
Tagged Charleston South Carolina, death of mass media, mass media, news, newspapers, radio, television
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