Tag Archives: Public Relations

New Year Marketing Communications Planning

New Year, no problem; if you plan No doubt you, as all of us do, have swirls of questions floating through your brain as you plan your next year’s marketing communications activities. Start with an evaluation and analysis of what … Continue reading

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The Power of Attraction: Marketing for 2013 and Beyond

Marketing and the Power of Attraction What characterizes marketing in the 21st century from 20th century? Attractive marketing uses pull rather than push. You must do everything possible to ensure your products and services are as alluring as a jar … Continue reading

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2013 Marketing Plan Must Dos

  No marketing plan = marketing fail Given that the world did not end on December 21, 2012, you do  need a strategic marketing plan for your business in 2013. Use the quiet time around the holidays to look back at … Continue reading

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Mail Merge with Gmail and Google Drive

Mail merge with Gmail and Google Drive provides a very simple set of tools to create merged email What is a mail merge? Wikipedia entry defines it as: Mail merge is a software function describing the production of multiple (and … Continue reading

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Public Speaking Tips to Enhance Presentations

Are you afraid to speak in public? Raise your hand if you are afraid of public speaking. OK, you can put them down. If you are like three out of four people, you fear speaking in public. While you know … Continue reading

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