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Tag Archives: newspapers
For Local News Readers, Print Still King
Local newspaper reaches local readers A few years ago I made the switch to the e-edition of my local newspaper. Every morning I read a virtual version of the printed newspaper. I didn’t think I would like the e-edition at … Continue reading
Newspapers still drive local news
Have you ever noticed that as you listen to the radio during your morning commute that your local DJ might refer to a news item and later when you are out to lunch you see the same story headline in the … Continue reading
Posted in Marketing, Public Relations, Social Media
Tagged journalism, new media, newspapers, Pew, research
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Pew Internet & American Life Project News Source Information
In the latest update to the Pew Internet & American Life Project surveys show that there are disparities in how several segments take up news. Older consumers are still with newspapers and those less than 35 are consuming news online. … Continue reading
Posted in Marketing
Tagged Internet; Pew Survey, Marketing, newspapers, PR, Public Relations, television
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Newspaper Ad Revenue Slide
Today’s New York Times reports of the continued slide in newspaper advertising revenues which are down 12% for the year and more than that for May. The most concerning aspect of this report is the fact that those who are … Continue reading
Posted in Advertising
Tagged Advertising, Charleston South Carolina, newspaper reader, newspapers, Post and Courier
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Thought Revolutions
Revolutions don’t come overnight. They are the climax of incremental changes in perspective that sneak up on you. Until one day you realize that there is another way of doing things. For several years I have supplemented my daily reading … Continue reading
Posted in Advertising
Tagged Charleston South Carolina, death of mass media, mass media, news, newspapers, radio, television
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