Tag Archives: homebuilder marketing

Brand loyalty and brand evangelists

Posted by cheryl

While unloading the dishwasher, I thought about how much I like Electrasol’s dishwasher detergent tablets with the little ball in them…so much so that I won’t buy any other kind. That got me to thinking about brand loyalty and consumer … Continue reading →

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Hard times in new homebuilding

Posted by cheryl

It’s no secret that these are hard times if you are a new home builder. Many national volume builders as well as local builders are struggling. They’ve sold off inventoried land at a loss, sold inventory homes for no profit … Continue reading →

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Ask your users what they think

Posted by cheryl

Everyone is writing and designing for authenticity and transparency. And they should be. These are the primary reasons our customers are engaged. Customers expect to have opportunity through blogs and customer service portals to tell manufacturers and merchants what they … Continue reading →

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