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Tag Archives: ethnic
What Multicultural Marketing?
This is the 4th in a series of posts by Anne Brumbaugh, PhD. on the topic of multicultural marketing. Anne’s practice located in Charleston, SC serves businesses of all sizes, in any industry. Her insightful knowledge is invaluable. What Multicultural … Continue reading
Who Multicultural Marketing
Connection Maven Note: My colleague Anne Brumbaugh, PhD, is the author of this post, one of a continuing a series of articles she’s authored for The Connection Maven Writes. Who Multicultural Marketing? So the census results are streaming in and … Continue reading
How Multicultural Marketing?
Once you’ve come to the realization that you need to consider multicultural marketing – targeting different consumer segments on the basis of ethnic, racial, or cultural group membership – you need to figure out how to get ready to do it. Continue reading
Posted in Marketing
Tagged diversity, ethnic, multicultural marketing, small business marketing
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Why Multicultural Marketing?
The terms “multicultural marketing” and “marketplace diversity” strike fear in the hearts of many marketing managers who have been wildly successful in targeting mainstream customers but who are now facing an increasingly diverse body of consumers and little experience to serve them. Their fear is well founded because they don’t know why, how, who, or what to do about it. Continue reading
