-
Read Recent Articles -
Portfolio -
Advertising blogging Blogs brand branding business business blogging Charleston Charleston South Carolina communications content marketing creativity crisis managment customer service digital media e-mail marketing earned media ethnic Facebook Facebook Pages Google Marketing newspapers planning PR press release professional website design promotions publicity Public Relations public speaking reputation management SEO small business small business marketing small business websites Social Media social networking strategic planning television Twitter Twitter for business website development websites WordPress
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.
Tag Archives: earned media
Earned Media Then and Now
What is earned media? Earned media is a term which refers to news stories about your company that third parties have authored or shared in public media. Gaining earned media is essentially convincing someone that your story is remarkable and … Continue reading
Posted in Public Relations
Tagged branding, communications, content marketing, customer service, earned media, small business marketing, Social Media
Comments Off
PR Power Tactics
Gone are the days when businesses had to rely solely on inclusions in the newspaper. Today, businesses can be publishers. Gaining earned media It’s common business desire—getting your business featured in the news. Business owners want to gain earned media, … Continue reading
Wrap It Up—Developing a Complete Story Idea to Gain Publicity, Earned Media or Placement
Give a story idea to a journalist Did you ever think of giving the perfect gift to the media–a completely developed story idea? No, then put that on your list of To-Dos in the New Year. During the holiday season people … Continue reading
Ten low cost marketing and PR tactics that work
Tested Low Cost Marketing Every small business owner faces the realization at some time in her history that she has more time than resources to market her business. Not everyone can afford $5,000 a month for television advertising spot placement … Continue reading
Posted in Marketing
Tagged earned media, free marketing, promotions, small business marketing, Social Media, social media marketing
Comments Off
Are you confusing marketing with promotions?
While talking with a prospective customer, I learned that he struggles in a difficult marketing ecosphere. He works for a small family-owned company. What is his struggle? He must implement marketing for the firm’s services however, there is no … Continue reading
Posted in Marketing
Tagged Advertising, earned media, marketing plans, small business marketing
2 Comments
