Tag Archives: digital media

Timeless Christmases

Posted by cheryl

We are especially happy to see Christmas come this year! We’re fast closing in on five years in business, thanks to wonderful clients, colleagues, family and friends who have supported our business in so many ways. We invite you to … Continue reading →

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Who Is The Connected Consumer?

Posted by cheryl

Connected consumer insights from IBM The digital connected consumer may not look like who you expect them to look like. Grandma’s texting and watching television. While her neighbors are checking in on Facebook and ordering pizza all while interacting with … Continue reading →

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Storytelling, Content Marketing Support Each Other

Posted by cheryl

This video stood out to me as an insightful voice on the place of content marketing and storytelling. The video features: “Rebecca Lieb, an industry analyst wit the Altimeter Group spoke with Allvoices at ad:tech about how online and offline … Continue reading →

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Marketingsherpa Blog » B2B Challenges: Marketing to a long sales cycle

Posted by cheryl

Many of our B2B clients resist using a social media, content-driven marketing strategy, preferring traditional sales calls. There is resistance, we believe, because of the pressure to convert to a sale. However, once you realize that the sales cycle is … Continue reading →

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Circulations decline

Posted by cheryl

The continuing decline in newspaper circulation numbers is widely reported. In my opinion, this trend confirms the manner in which people are consuming news these days. Those less than 60 years of age are more frequently getting news online; often almost … Continue reading →

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