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Tag Archives: digital media
Marketingsherpa Blog » B2B Challenges: Marketing to a long sales cycle
Many of our B2B clients resist using a social media, content-driven marketing strategy, preferring traditional sales calls. There is resistance, we believe, because of the pressure to convert to a sale. However, once you realize that the sales cycle is … Continue reading
Circulations decline
The continuing decline in newspaper circulation numbers is widely reported. In my opinion, this trend confirms the manner in which people are consuming news these days. Those less than 60 years of age are more frequently getting news online; often almost … Continue reading
More mainline media outlets die
With the announcement of Gourmet’s death, this week and House and Garden a few years ago, we realize that specialty consumer directed media publications are not immune from the shift to digital. Tina Brown former Vanity Fair editor (among many … Continue reading
Posted in Marketing
Tagged Brink, death of mass media, digital media, Gourmet, Home and Garden, Sixth Sense, Tina Brown
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Digital/Interactive Advertising Effective, Dominant
Forrester Research has released their forecast for advertising spending for the coming years. The projections show that digital and interactive ad spending will continue to increase and traditional advertising will decrease. As stated in AdAdge today by Josh Bernhoff “The … Continue reading
