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Tag Archives: customer service
Earned Media Then and Now
What is earned media? Earned media is a term which refers to news stories about your company that third parties have authored or shared in public media. Gaining earned media is essentially convincing someone that your story is remarkable and … Continue reading
Posted in Public Relations
Tagged branding, communications, content marketing, customer service, earned media, small business marketing, Social Media
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Mail Merge with Gmail and Google Drive
Mail merge with Gmail and Google Drive provides a very simple set of tools to create merged email What is a mail merge? Wikipedia entry defines it as: Mail merge is a software function describing the production of multiple (and … Continue reading
Posted in Marketing
Tagged content marketing, customer service, press release, Public Relations
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Customer Service: Lead or Follow?
We have long advocated outstanding customer service as the leading marketing tactic for businesses. New research from PitneyBowes published in their white paper, “The customer dance: when to lead, when to follow; Investigating the level of engagement customers want with … Continue reading
Ecommerce Incentives That Produce Response
Ecommerce continues to grow as a way to save time and make shopping more convenient. Expect more mobile device commerce from smart phones and iPads and tablet devices. Because it is costly to set up and maintain an e-commerce site, … Continue reading
The customer is who we serve. Not the other way around
A topic making its way through the blogosphere today is the statement that customer service is marketing. Several posts addressed this directly and others in conjunction with other thoughts. Convince and Convert had a great bit of practical advice for … Continue reading
