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Tag Archives: customer service
Customer Service: Lead or Follow?
We have long advocated outstanding customer service as the leading marketing tactic for businesses. New research from PitneyBowes published in their white paper, “The customer dance: when to lead, when to follow; Investigating the level of engagement customers want with … Continue reading
Ecommerce Incentives That Produce Response
Ecommerce continues to grow as a way to save time and make shopping more convenient. Expect more mobile device commerce from smart phones and iPads and tablet devices. Because it is costly to set up and maintain an e-commerce site, … Continue reading
The customer is who we serve. Not the other way around
A topic making its way through the blogosphere today is the statement that customer service is marketing. Several posts addressed this directly and others in conjunction with other thoughts. Convince and Convert had a great bit of practical advice for … Continue reading
Hard times in new homebuilding
It’s no secret that these are hard times if you are a new home builder. Many national volume builders as well as local builders are struggling. They’ve sold off inventoried land at a loss, sold inventory homes for no profit … Continue reading
Posted in Marketing
Tagged customer service, homebuilder marketing, new home advertising
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What I learned from Sex and the City
Recently, I have become a Sex and the City fan. Back in the glory days of the show, I didn’t have cable, DirecTV or any other means of watching on a regular basis. I did watch (once) with my childhood … Continue reading
Posted in Public Relations
Tagged compromise, customer service, Marketing, Public Relations, Sex and the City, truth
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