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Tag Archives: communications
You’re Not An Employee, You’re Just A Contract
Contractors are people When it was announced in 2008 that The Boeing Company was going to have a presence in Charleston, [PDF about Boeing Charleston] you could hear a jubilant cry from across the land. Fast forward to March 2013. … Continue reading
New Year Marketing Communications Planning
New Year, no problem; if you plan No doubt you, as all of us do, have swirls of questions floating through your brain as you plan your next year’s marketing communications activities. Start with an evaluation and analysis of what … Continue reading
Posted in Marketing
Tagged Advertising, blogging, communications, Public Relations, small business marketing
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Small Businesses Social Media Use Lags
Click to view large version of graph Are small businesses social media phobic? Social media has changed the way a vast majority of people communicate in their personal lives. Millenials, and Gen X use texting, Facebook and Twitter in place … Continue reading
Posted in Social Media
Tagged communications, Facebook, Marketing, small business marketing, Social Media, strategic planning
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Earned Media Then and Now
What is earned media? Earned media is a term which refers to news stories about your company that third parties have authored or shared in public media. Gaining earned media is essentially convincing someone that your story is remarkable and … Continue reading
Posted in Public Relations
Tagged branding, communications, content marketing, customer service, earned media, small business marketing, Social Media
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The Power of Attraction: Marketing for 2013 and Beyond
Marketing and the Power of Attraction What characterizes marketing in the 21st century from 20th century? Attractive marketing uses pull rather than push. You must do everything possible to ensure your products and services are as alluring as a jar … Continue reading
Posted in Content Marketing
Tagged branding, communications, Marketing, Public Relations, small business marketing, Social Media
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