Tag Archives: business

Announcing the merger of CBS Web Designs and Strategic Marketing and Charleston PR

Charleston PR and Design, LLC Opens for Business June 1 New firm created from merger of two Charleston companies   Charleston, SC, May 23, 2011—Cheryl van Landingham Smithem announces the merger of her previous companies. The new firm begins operation … Continue reading

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Marketingsherpa Blog » B2B Challenges: Marketing to a long sales cycle

Many of our B2B clients resist using a social media, content-driven marketing strategy, preferring traditional sales calls. There is resistance, we believe, because of the pressure to convert to a sale. However, once you realize that the sales cycle is … Continue reading

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Parable of the hawk and the dove

CharlestonCurrents.com featured an article from me in their issue on Thursday, 29 April, 2010. I’ve re-printed it here or you can go to the issue to read it. In the world of nature everything is about opportunity. This truth was … Continue reading

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What kind of website does your business need?

Most small business owners want a website, but aren’t sure of how they’ll use it or what functionality they want in it. Knowing the purpose of your businesses’ website is important to understand before you start building it or assign a budget to your project. Knowing your goals for the website lets your web developer make efficient use of their time and yours, choose the appropriate tool-set to implement your site, while achieving your business objectives. Continue reading

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Olympic struggles

I’m not a huge fan of the Olympics and being a Southerner, I don’t often see snow in my locality. So winter sports and the Winter Olympics are a bit foreign to me. For the past five nights, my spouse … Continue reading

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