-
Read Recent Articles -
Portfolio -
Advertising blogging Blogs brand branding business business blogging Charleston Charleston South Carolina communications content marketing creativity crisis managment customer service digital media e-mail marketing earned media ethnic Facebook Facebook Pages Google Marketing newspapers planning PR press release professional website design promotions publicity Public Relations public speaking reputation management SEO small business small business marketing small business websites Social Media social networking strategic planning television Twitter Twitter for business website development websites WordPress
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.
Tag Archives: branding
GoDaddy Ad is a Suck Fest or Super Bowl 2013 Spot Fail
Things that suck. That should have been the name of the GoDaddy spot aired during the 2013 Super Bowl. Supposedly playing off the old adage that sexy and nerdy don’t mix, the ad has GoDaddy spokesperson Danica Patrick introducing us … Continue reading
Earned Media Then and Now
What is earned media? Earned media is a term which refers to news stories about your company that third parties have authored or shared in public media. Gaining earned media is essentially convincing someone that your story is remarkable and … Continue reading
Posted in Public Relations
Tagged branding, communications, content marketing, customer service, earned media, small business marketing, Social Media
Comments Off
The Power of Attraction: Marketing for 2013 and Beyond
Marketing and the Power of Attraction What characterizes marketing in the 21st century from 20th century? Attractive marketing uses pull rather than push. You must do everything possible to ensure your products and services are as alluring as a jar … Continue reading
Posted in Content Marketing
Tagged branding, communications, Marketing, Public Relations, small business marketing, Social Media
Comments Off
Tina Turner Is Not Dead and Neither is Your Company
Implementing a brand name change does not have to lead to panic or rumors of your business’s demise. Hoaxes and rumors abound on Twitter. Recently the news of Tina Turner’s suspected demise got Twitter all chirpy. Much to everyone’s relief … Continue reading
Beloved Local Brands Extinguished
In the days when more people are seeking locally produced products that proclaim their roots, it seems counterintuitive for Borden Dairy to purchase local favorite Coburg Dairy and change the name to Borden. What is certain is that Borden wants … Continue reading
