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Tag Archives: branding
Beloved Local Brands Extinguished
In the days when more people are seeking locally produced products that proclaim their roots, it seems counterintuitive for Borden Dairy to purchase local favorite Coburg Dairy and change the name to Borden. What is certain is that Borden wants … Continue reading
Branding & Marketing Advice: Zig when they zag
Excellent branding & marketing strategy distinguishes As a small business owner, how do you make your company stand out? We think you zig when they zag. Meaning, find ways to market and brand your business that are contrary to the … Continue reading
Announcing the merger of CBS Web Designs and Strategic Marketing and Charleston PR
Charleston PR and Design, LLC Opens for Business June 1 New firm created from merger of two Charleston companies Charleston, SC, May 23, 2011—Cheryl van Landingham Smithem announces the merger of her previous companies. The new firm begins operation … Continue reading
Build Your Brand and Keep Your Promise With Social Media
In the world of marketing since the rise of social media, there are those who have abandoned their advertising plans, have said that traditional marketing tactics are out and in general are “Chicken Littles” about marketing’s future. Patrick Barwise and … Continue reading
Are You a Social Business? PR Trends in 2011
In a wonderful article from Sally Falkow, she notes that not every company is ready to be a “social brand” and discusses how and why social media involves each and every part of a business. She provides four points that … Continue reading
