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Tag Archives: brand experience
Brand Icons, Corporate Identity and Your Logo
I live in the Charleston, South Carolina area. A few years ago the old bridges spanning the Cooper River were torn down and a new breathtakingly beautiful bridge was built. The Arthur Ravenel Bridge is a suspension bridge that is … Continue reading
Posted in Marketing
Tagged brand experience, brand identity, branding, corporate branding, identity, logo
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Pepsi’s new logo look roll out Guest Post by Michael van Landingham
Pepsi’s unveiled their new logo/look and is using social media to get the ball rolling. I invited my 22 year old son to weigh in on what and how Pepsi is doing this and here are his thoughts. Very insightful … Continue reading
Posted in Advertising
Tagged brand experience, corporations and social media, monitoring social media, new brand, new logo
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What can Princeton University teach us about Brand Love?
When it comes to understanding a brand experience and making an emotional connection with brand evangelists many college alum offices stand out. But the one that stands out the most in my mind is Princeton, my son’s alma mater. Princeton … Continue reading
