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Tag Archives: blogger
Bloggers influence grows, tops social media
Bloggers are influential. A study reports that 50% of those who report reading blogs, trust them for their evaluations of products. And of those using blogs to evaluate products, 52% of respondents said that blogs tipped their decision on which … Continue reading
Are bloggers important?
Recently I was working on a publicity campaign for the launch of a new business. The plans for publicity called for the new business to share information with conventional media and bloggers. Someone asked me, “Are bloggers important?” My reply, … Continue reading
Posted in Public Relations
Tagged Advertising, blogger, blogging, Blogs, david meerman scott, Marketing, Public Relations
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