Tag Archives: Advertising

How Your Marketing Is Like a Hat at the Royal Wedding

Posted on April 30, 2011 by cheryl

  I know, it seems outlandish to compare hats to marketing, but let’s just go with this, K? At the Royal Wedding of Prince William and Kate Middleton, now The Duke and Duchess of Cambridge, there were so many hats. … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment

Are you confusing marketing with promotions?

Posted on April 7, 2011 by cheryl

  While talking with a prospective customer, I learned that he struggles in a difficult marketing ecosphere. He works for a small family-owned company. What is his struggle? He must implement marketing for the firm’s services however, there is no … Continue reading →

Posted in Marketing | Tagged , , , | 2 Comments

Back to the Future

Posted on December 6, 2010 by cheryl

The competition between Google and Facebook seems that it’s a “Back to the Future” battle between the wide open web of information as represented by Google and the fenced pastures of Facebook similar to the former abode of AOL. Google … Continue reading →

Posted in Marketing | Tagged , , , , | 1 Comment

Keeping your marketing communications current

Posted on June 2, 2010 by cheryl

Lessons learned I’ve recently “moved houses” as our British friends say. In doing so, I’ve touched every piece of stuff that I own and have come to the conclusion that there is too much of it. The other realization that … Continue reading →

Posted in Advertising, Marketing, Public Relations | Tagged , , , | 2 Comments

They don’t care if Oprah likes it; does Aunt Betty?

Posted on March 24, 2010 by cheryl

Research is continuing to show that consumers care more about those they identify as leaders in a segment than about celebrity endorsers. Television ad campaigns now running that use the power of celebrity endorsers such as Zaxby’s Chicken ads with … Continue reading →

Posted in Marketing | Tagged , , , | 2 Comments