Tag Archives: Advertising

New Year Marketing Communications Planning

New Year, no problem; if you plan No doubt you, as all of us do, have swirls of questions floating through your brain as you plan your next year’s marketing communications activities. Start with an evaluation and analysis of what … Continue reading

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Storytelling, Content Marketing Support Each Other

This video stood out to me as an insightful voice on the place of content marketing and storytelling. The video features: “Rebecca Lieb, an industry analyst wit the Altimeter Group spoke with Allvoices at ad:tech about how online and offline … Continue reading

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How Your Marketing Is Like a Hat at the Royal Wedding

  I know, it seems outlandish to compare hats to marketing, but let’s just go with this, K? At the Royal Wedding of Prince William and Kate Middleton, now The Duke and Duchess of Cambridge, there were so many hats. … Continue reading

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Are you confusing marketing with promotions?

  While talking with a prospective customer, I learned that he struggles in a difficult marketing ecosphere. He works for a small family-owned company. What is his struggle? He must implement marketing for the firm’s services however, there is no … Continue reading

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Back to the Future

The competition between Google and Facebook seems that it’s a “Back to the Future” battle between the wide open web of information as represented by Google and the fenced pastures of Facebook similar to the former abode of AOL. Google … Continue reading

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