We usually write articles about how your business can manage your public relations, strategic marketing or website projects, but today we want to ask you to indulge us by allowing us to share a few newsy items regarding what’s been happening here at Charleston PR & Design.
New Public Relations Client
Charleston tea importer and blender Oliver Pluff & Company has recently retained us to assist them with some awareness and branding public relations work in the Charleston area. Oliver Pluff & Company is owned by Kyle and Erin Brown, who recently relocated the firm from Bluffton to Charleston.
They are best known for several lines of teas which are blended to be iced and eight different varieties of teas blended to replicate heritage early American tea blends. Their teas are sold under the Colonial Williamsburg label and for other historic sites across the United States. We love their packaging in 100% cotton envelopes. Visit the Oliver Pluff & Company website.
Talking Pinterest and Social Media for Homebuilders
Recently at the invitation of Jeff Taylor of Cognetix, LLC, I went up to Myrtle Beach to share insights about social media with member of the Georgetown Horry Homebuilders Association. Jeff provided an overview of social media and I discussed how to tailor a social media strategy to fit the company brand. We spent a lot of time discussing how homebuilders can use Pinterest and how not to use Pinterest.
Launched New WordPress CMS Website for Lois Lane Properties
Bill has been hard at work designing and coding a custom CMS for Lois Lane Properties website. The site’s design remained the same as they began with, but with a new more user-friendly dashboard that allows for easy editing. We also helped them launch a new MLS search tool to pull MLS home listings into the website to support their long-term search engine optimization goals. This new tool was developed by the owners of Zillow and provides listings on a map and includes a Walk Score helping site visitors know how convenient a home is to shopping, dining and more. The site integrates search, contact the agent and mapping for each property in one convenient package. Thanks to Richard Gee for introducing us to Lois Lane Properties and for assisting in the project.
Developed a Marketing Plan for the Charleston Chamber Opera
As a singer, my first love is opera (then come the blues, standards, and rock and roll). So when we were introduced to Lara Wilson at the Charleston Chamber Opera, we quickly volunteered to assist with public relations efforts to benefit the nonprofit opera company. Lara also engaged us to develop an in-depth marketing plan to allow the organization continue to build awareness. Established in 2008, the company regularly performs in intimate venues. Their productions frequently are built around themes and are designed to be more accessible and enjoyable by everyone, opera lovers and the music loving public. The May 6th performance, will be “Songs for the Spirit –Opera and the African American Experience” at the Gibbes Museum of Art. The performance will feature rising young talents from South Carolina in a chamber production designed as a response to the Gibbes Museum’s exhibit, “Places for the Spirit: Traditional African American Gardens of the South”. Download a flyer about the May 6th performance.
Donating Hosting and Website Development Support for Charleston’s SCORE Chapter
We’ve been in a giving mood lately and are working with the folks at SCORE 285, the Charleston chapter, to help them develop a new local website to promote their programs and services. Steve Mizel of SLM Consulting & Marketing is heading up the new website development committee. They hope to debut their new site by later this summer.
Tapped to Develop a Website for Horizon Project in Charleston
Thanks to the folks at the Horizon Project for the City of Charleston for inviting us to develop an informational website for the project. The site is to be used to promote the project in the RFQ process. The Horizon Project is described as
“…a national model for a research-oriented urban infill development, an innovative initiative that will incorporate all of the elements necessary to create a vital urban place in the knowledge-based economy.”
It is a pleasure to be associated with a project that will improve our area and help grow our economy. We’ll share more about the site as it moves forward.
What’s Your Good News?
What’s the recent good news from your firm? Please share, we’d love to know what your businesses are doing. You’re invited to share your news in the comments on this post!