Smartphone ownership is on the rise and is closely linked with age and income according to Nielsen as reported by MarketingCharts. “Overall, Nielsen found smartphone penetration to stand at 48% in January.” (See chart on click through.)
Referring to the chart above, one can see that those with incomes over $100k per year are most likely to own smart phones no matter their age. Smartphone ownership is most common in the age group 25-34 for those earning $75-100K. However, 56% of people aged 18-24 earning less than $15k are smartphone owners.
There has been rapid acceleration among those switching from feature phones to smartphones since the first of the year.
Without a doubt, this is the year for smartphone market penetration. Once assumed to be the province of geeks, now smartphones are in the pockets and purses of one in two Americans.
Website planning impacted by smartphone ownership
Be sure to calculate this into your website planning and social media marketing. Is your website mobile optimized? If not, you will want to be sure it is before the year is out.
Photo credit: flicker user philcampbell
