This is the continuation of our series profiling our ideal clients. Click to read the profiles of each of the ideal clients.
With a surname like Bright, I suppose it could be a challenge to prove your name day in and day out. But for Laura Bright of Bright Partner, Inc., a Charleston-based business development firm, there is no challenge. Her intuitive vision, drive and communications expertise separate her from the competition.
New Orleans to Charleston
Laura moved to the Lowcountry in 2000 to begin a career with Maverick Southern Kitchens, which is where I met her. Together, Laura and I managed marketing communications and development for the Maverick enterprise. Prior to her relocation to Charleston, Laura had lived in New Orleans. Her career accomplishments there include being a corporate marketing director and hospital administrator for a national behavioral health hospital corporation. Laura then shifted career directions and entered the hospitality industry, working her way up the restaurant ladder and becoming a dining room manager at Commanders Palace.
Corporate and community leader
Over the course of her time in Charleston, Laura has held positions of trust and authority for other prestigious firms including Kiawah Development Partners and Palmetto Behavioral Health. In every one of her positions I’ve witnessed Laura enhance the organization’s reputation and grow their business.
In her spare time Laura was a multi-tenure board member and two-term president of the Center for Women (C4W), serving from 2002-2006, and continues to support the Center as a Business Member. Laura has been one of the individuals involved in increasing membership for the Charleston Metro Chamber of Commerce through previous Total Resource Campaigns and current Member Relations teams. She is also a member of the Chamber’s Small Business Council and serves as a mentor in the Chamber’s Charleston Young Professionals program. She is also a business member of Lowcountry Local First, and donates time and expertise for event visibility.
Consulting practice opens
In 2010 Laura decided to open her own consulting practice, providing business development expertise to many Charleston establishments. We were invited to assist her in the development of her logo, identity collateral and website. It was a privilege to work with someone who I respect as I do Laura. (Full disclosure, Laura is a friend as well as a client, but that in no way causes me to respect her business acumen. She earned that the old fashioned way.)
What makes Laura an Ideal Client?
Without a doubt it is Laura’s ability to work in a consultative role with us that proves her the ideal client for us. For each of our mutual projects she has initial ideas and parameters. It is then up to us to improve upon those ideas, sharpening and refining her vision. Laura’s ability to push everyone involved in a project to make it better, finer, and more precise is one of her great talents. She never rests until the work is the very best it can be.
As consultants, we often note that we cannot invent someone’s business. The business owner must know where they are going, seeking outside awareness from us on how their branding and corporate identity will be shaped and ultimately perceived based on their visual identity. Because Laura knew what she wanted to be, and how she intended to get there, we were able to understand what she sought in her brand identity materials. She wanted something unique, expressive, symbolic and a tad unconventional. It’s due to her shared vision that we were able to create Bright Partner’s website, logo, and corporate collaterals.
We seek more clients like Laura. Those who know where they want to go and need a partner in developing materials and websites to get them there. Those who willingly push both themselves and us to produce interesting work.
Thank you Laura for allowing us to continually work with you and expand our horizons.
Maybe you’re the next Laura Bright or you know someone who is. Contact us and let’s talk. We deeply appreciate referrals.