Navigating within a site
Search engine optimization (SEO) is critical for every small business’s marketing. One aspect of your SEO efforts that is an important component of your SEO plan, are internal page links.
Simply, these are links placed on text in pages and posts that lead readers to other content that is highly related to the words on which the link is placed. Note in the paragraph above, the links on SEO, which take the reader to additional articles we’ve authored on optimization. This is an example of what in page links are. On page links are essentially an interstitial navigation system, leading readers to significant content.
For search engines too
Internal page links also help search engines find related content just as much as they help your readers find related content. They form a spiderweb- like map, referring readers deeper into your site or to key content.
In the early days of blogging, authors would create outbound links to referenced posts assisting the reader by providing deeper insight or reference to the topic being discussed on the page. Now with the implementation of Panda, Google’s 2011 algorithm refinements, Google wishes to index and send searchers to content that is highly relevant to their searched terms. When you place links to related content in the first paragraphs of your content, you help Google’s spider know what you are telling your readers is relevant and significant.
And isn’t being helpful an important component of your business too? And we all wish to be helpful, right?
Photo credit: flickr user cybershotking
